Macy’s 3rd annual Believe campaign is expanding this year!
Starting November 7th, believers of all ages were invited to drop off letters in the Santa Mail letterbox to earn a $1 donation to the Make-A-Wish Foundation – up to $1 MILLION.
Macy’s Facebook Fans have an exclusive chance to earn up to an additional $250K for Make-A-Wish by winning the Believe Challenge game. Based on the cartoon special Yes, Virginia, fans are challenged to help Virginia and Ollie get their letters to Santa. Each winner will earn another $1! If you are already on Facebook, be sure to check out www.facebook.com/macys to join the fun – and the cause.
However, there’s much more to this effort that builds on the successes and spirit of the previous years. Visit the Believe mini-site for interactive tools to create your Santa letter. Also coming back is the “Yes, Virginia” holiday special — but this year you can purchase the DVD and book with 10% of the proceeds also being donated to Make-A-Wish!
“Yes, Virginia” - CBS will re-air the original animated special, “Yes, Virginia” on Friday, December 17, at 8pm ET. You can also find “Yes, Virginia” as a DVD and book! Plus, each sale at Macy’s helps spread kindness with a donation of 10% of the purchase price to the Make-A-Wish Foundation. Yes, Virginia” fans can also purchase special ornaments and a snow globe, all inspired by the original story that continues to make a believer of everyone!
Macy’s National Santa Tour – For the second year in a row, Santa will embark on a whirlwind American tour, spreading joy to girls and boys cross the country following his celebratory kickoff of the holiday season in the Macy’s Thanksgiving Day Parade®. Stopping in 26 new cities across the U.S. through Dec. 22, Santa’s National Tour will give children the once-in-a-lifetime opportunity to meet the man himself. Visit www.macys.com/believe for scheduled stops and to track Santa’s latest location.
National Believe Day – On Friday, December 10, Macy’s will again celebrate National Believe Day to recognize and reward acts of kindness and generosity from coast to coast. New this year, Macy’s and Make-A-Wish chapters nationwide will partner to simultaneously fulfill or launch individual wishes in chapters across the country, granting “Wishes Across America.”
Believe Mini-Site – At www.macys.com/believe, you can find a portal to other great Believe elements including the “Believe” Activity Guide, Celebrity Santa letters, and the Santa Tour Tracker for believers for all ages who want to meet the man himself!
The Believe campaign is rooted in a letter to the editor written by 8-year-old Virginia O’Hanlon in 1897 asking if there is a Santa Claus. The New York Sun newsman Francis P. Church responded with a poignantly worded essay on the importance of believing, including the famous line “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist…”
The Believe campaign launched on November 7 and runs through December 24. For Believers who want to help make a difference, just look for the Believe Stations in every store that feature a Believe Meter, letter-writing station and an official R.H. Macy’s Santa Mail letterbox.
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.
About the Make-A-Wish Foundation
The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Founded in 1980 when a group of caring volunteers helped a young boy fulfill his dream of becoming a police officer, the Foundation is now the largest wish-granting charity in the world, with 65 chapters in the United States and its territories. With the help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 40 minutes and has granted more than 185,000 wishes in the United States since its inception. For more information about the Make-A-Wish Foundation, visit wish.org and discover how you can share the power of a wish®.