Tour to Debut on USA Network, Its New Cable Home
NEW YORK - February 7, 2005 - NBC Universal’s NBC Sports and USA Network will televise 32 hours of the 2005 Dew Action Sports Tour, the first-ever, season-long professional multi-sport tour in action sports. NBC and USA will combine for 32 original hours of exclusive Dew Action Sports Tour coverage - the largest combined network and cable commitment in action sports. The announcement was made today by Ken Schanzer, President, NBC Sports.
"NBC Universal's commitment to action sports and this exciting new Tour is manifest by our robust programming schedule, the largest ever for these growing sports," said Ken Schanzer, President, NBC Sports. "And to continue that growth, action sports will benefit from the context and continuity provided by the Dew Action Sports Tour, the significant broadcast schedule & promotion from NBC Universal and the targeted, off-channel marketing from our Clear Channel partners."
NBC plans to broadcast 22 hours of Dew Action Sports Tour coverage, an increase from the previously announced 16 hours. The NBC Sports broadcasts will feature live coverage of the Dew Action Sports Tour’s inaugural season on Saturday and Sunday afternoons, beginning Saturday, June 11, with a live broadcast from the Panasonic Open in Louisville, Kentucky.
USA Network, available in more than 88 million U.S. homes and one of the top-rated networks on cable television, will present 10 hours of late night coverage from Midnight-1 a.m. ET/PT on Friday and Saturday nights. The Dew Action Sports Tour will make its television debut on USA on Friday, June 10 from the Panasonic Open.
The Dew Action Sports Tour will feature the top professional action sports athletes competing in skateboarding (vert and park), BMX (vert, park, dirt), and freestyle motocross. In addition to these three primary sports, each tour stop will feature a unique “specialty comp.” At season’s end, based on a cumulative points system, the Tour will award the Dew Cup to champions in the six combined disciplines of skateboarding, BMX and freestyle motocross.
“NBC Universal’s decision to televise every stop on the Dew Action Sports Tour, with a record number of hours, is an indication of the company’s commitment to the Tour and action sports,” said Wade Martin, General Manager, Dew Action Sports Tour. “Fans will now have a place to watch the most talented action sports athletes compete over the entire five-month Dew Action Sports Tour season.”
||Site – Venue
||Louisville – Kentucky Expo Center
||Right Guard Open
||Denver – Pepsi Center
||Vans ® Invitational
||Portland – Rose Quarter
||San Jose – HP Pavilion
||PlayStation ® Pro
||Orlando – TD Waterhouse Arena
NBC and USA’s specific broadcast times will be announced at a later date.
Owned by NBC Universal and Clear Channel Entertainment - Motor Sports, the Dew Action Sports Tour boasts the biggest competitive purse in action sports, plus a $1 Million Bonus Pool based upon year-end standings. The Dew Action Sports Tour will consist of multi-sport events and entertainment festivals covering more than one million square feet in both indoor and outdoor venues. Key lifestyle elements at each Tour event will include live cutting-edge music, video gaming and interactive events.
Clear Channel Entertainment - Motor Sports will be an integral partner on the Dew Action Sports Tour, lending its considerable expertise in live event touring and promotion, including a wide range of off-channel assets including Clear Channel’s Radio, Outdoor and Music divisions.
The Dew Action Sports Tour’s founding partners include Mountain Dew (tour title sponsor); and Panasonic, Right Guard Xtreme, Vans®, Toyota, PlayStation® (event title sponsors). Also joining the Tour as associate sponsors are Peanut Chews® and Pacific Cycle™ - the owner and supplier of Mongoose®, Schwinn®, and GT® bicycle brands.
NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.
NBC Sports Ventures
NBC Sports Ventures, the business development arm of NBC Sports, produces 80 hours of programming annually for the NBC Television Network, including the ADT Golf Skills Challenge, American Century Celebrity Golf Championship, AVP Pro Beach Volleyball Tour, The National Dog Show Presented by Purina, Jeep World of Adventure Sports, Office Depot Father/Son Challenge and the International Auto Show.
Clear Channel Entertainment - Motor Sports
Clear Channel Entertainment - Motor Sports owns, produces and promotes specialized motor sports events primarily staged in stadiums and arenas. The company stages over 600 events per year and produces over 250 hours of television programming, featuring such premier properties such as THQ World Supercross GP/THQ AMA Supercross Series; USHRA Monster Jam Presented by Ford Trucks & Advance Auto Parts; Hooter’s IHRA Drag Racing Series & IFMA Freestyle Motocross. Clear Channel Entertainment-Motor Sports, a division of Clear Channel Entertainment, is a subsidiary of Clear Channel Worldwide (NYSE: CCU), a global leader in the out-of-home, advertising industry.