Grass Roots Effort Initiated to Get Kids Active

(Indianapolis, IN) – Discovery Girls magazine and Fundex Games have joined forces, kicking off a nationwide effort to encourage kids to get active.

On National Jump Out! Day, kids (and adults!) are asked to grab a jump rope and hop to it! March 20th – the first day of spring – is the day for girls and boys to jump-start their way into a more active lifestyle by gathering friends and family and seeing how many times in a row each person can jump without stopping. Any kind of jump will do, from a simple hop to a Double Dutch or Criss-Cross step. Or, they can jump into another activity that pumps up the heart, like biking, skating, or playing tag – the idea is to get off the couch and on the road to good health.

“Our magazine has always been a way for girls to connect with each other, so they know they’re not alone,” said Catherine Lee, publisher of Discovery Girls magazine. “We see this as another way to connect girls all across the country, with a goal of helping them take the lead in getting themselves – and their families – more fit. We want to make it an annual event, where girls see each other having tons of fun being active and getting strong. It fits in perfectly with our belief that girls can be great role models for each other.”

To help promote this event, Discovery Girls is featuring the Jump Out! contest in its February/March issue. Fundex Games will publicize the contest on packages of its Hot Ropes Jump Ropes. Participants will jump for joy if they are lucky enough to win one of the many prizes, including jump ropes, Fab Girls Guides books, iPods, or, best of all, being featured in Discovery Girls magazine! Visit discoverygirls.com/jump for all the contest details.

Participants will be encouraged to document their participation in National Jump Out! Day by visiting www.fundexgames.com and recording their number of jumps.

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About Fundex Games
Fundex Games, Ltd. is proud to be an industry leader in manufacturing and marketing innovative leisure time products for the entire family. Among these products are a wide range of games including worldwide best-seller Phase10®, multiple award-winning Alfredo’s Food Fight™, and all-time classic Gnip Gnop™. Its RecreAction Games line is the market leader in backyard and tailgate games that include Jarts™ and Bulls-Eye Washers™. Fundex produces licensed products with the world’s most powerful brands. Fundex also distributes Sybarit™ and world-renowned games from Gigamic. The Great American Puzzle Factory division creates cutting-edge puzzle products including Alex Beard’s Impossible Puzzles, Clearly Puzzled™, Make ‘Em Move™, and licensed puzzles. Based near Indianapolis, Fundex is “Where Fun Comes First.” For more information visit www.fundexgames.com

About Discovery Girls
Discovery Girls, Inc. is the publisher of Discovery Girls, a bimonthly magazine, and the Fab Girls Guides book series, for girls ages 8 to 12. Launched in 2000, Discovery Girls now reaches one million readers. It’s the magazine that gives girls the advice, encouragement, and confidence they need to get through the difficult tween years. Created by girls, for girls, it’s a forum for girls to help each other with tough issues like being rejected, not fitting in, and feeling pressured to be perfect. Each issue is packed with fun, too, including quizzes, contests, embarrassing moments, fashion, and more. For more information visit discoverygirls.com

Image, Ron Nickel, photographer