FRISKIES® ANNOUNCES FINALISTS FOR "THE FRISKIES" INTERNET CAT VIDEO AWARDS
Cast Your Vote for the Best Internet Cat Video of 2012 at www.TheFriskies.com, Then Watch 'The Friskies'
Presented Live November 14
Austin, TX - October 24, 2012 - Alamo Drafthouse is proud to announce CEO and Founder, Tim League's participation in "The Friskies". Tim League will serve on the panel of industry experts charged with choosing the feline champion.
Friskies® cat food brand launched the search for the next great Internet cat video in September, and America answered. From more than 1,400 entries, twelve finalists - three in each of four categories - were announced today at www.TheFriskies.com. Now, it's time for the judges and cat video fans nationwide to view, share and vote for their favorite cats to win. The Grand Prize winner receives $15,000 and four Category Prize winners receive $2,500 each. Voting is open now through November 9 at www.TheFriskies.com. "The Friskies" awards will be presented live November 14 in a special ceremony produced in conjunction with The Pet Collective.
Friskies® cat food brand launched the search for the next great Internet cat video in September, and America answered. From more than 1,400 entries, twelve finalists - three in each of four categories - were announced today at www.TheFriskies.com. Now, it's time to view, share and vote for your favorite cat to win. The Grand Prize winner receives $15,000 and four Category Prize winners receive $2,500 each. Voting is open now through November 9 at www.TheFriskies.com. "The Friskies" awards will be presented live November 14 in a special ceremony produced in conjunction with The Pet Collective.
"We've been excited to see the response," said Shaun Belongie, Friskies brand manager. "The finalists' videos are all great representations of the art form of the Internet cat video. Cats see the world very differently than we do and the finalists' videos give us a great peek into that world. We look forward to seeing which videos the community and judges choose to become the first-ever winners of 'The Friskies,' and celebrating them during our live award ceremony."
Tune In to See "The Friskies" Award Show LIVE on TheFriskies.com
The winners will be announced during the first-ever "The Friskies" award show. The show will be streamed live at 5 p.m. CT/6 p.m. ET, Wednesday, Nov. 14 at www.TheFriskies.com. YouTube show host Michael Buckley will serve as master of ceremonies. But that's just the beginning.
"The Friskies" award show isn't your typical award show. It's an historic moment of celebration for the art form of cat videos. Friskies has a few surprises planned, from interpretive dance to special honors for cats who have helped inspire the art form. And there probably will be more cat hair than you'd find at traditional award shows. "The Friskies" will be produced in conjunction with FremantleMedia's The Pet Collective, the leading pet channel on YouTube.
Every Vote Helps a Cat in Need
In addition to helping pick the winners of "The Friskies," viewers will make it possible for Friskies to donate up to 250,000 cans of cat food to cat rescue organizations nationwide. Based on numbers of entries, views and votes, twenty-five cat charity organizations each will receive up to 10,000 cans of Friskies cat food by the end of this year. Visit www.TheFriskies.com for more information about the charities, and how you can help them earn more Friskies cat food.
Industry Experts to Weigh In
The online community's votes will be combined with scores from The Friskies panel of celebrity experts. With diverse backgrounds in media and entertainment industries, The Friskies judges include:
- Wayne White: Iconic multi-media artist, original set designer for Pee Wee's Playhouse and star of this fall's acclaimed documentary Beauty is Embarrassing.
- Michael Showalter: Actor, comedian, cat humorist, and professor at NYU's Tisch School of the Arts known for co-writing the cult hit Wet Hot American Summer and as a member of the sketch comedy trio Stella.
- Tim League: Film industry trendsetter known for founding Alamo Drafthouse Cinemas, Rolling Roadshow and Fantastic Fest, the largest genre film festival in the nation.
- Karen Nichols: Managing editor of award-winning online cat lifestyle magazine Mousebreath, and Internet cat video creator and aficionado.
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The Friskies® brand offers a complete line of great-tasting cat foods, including more than 60 wet, dry and treat varieties. Friskies is manufactured by Nestlé Purina PetCare, a global leader in the pet care industry. Nestlé Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis; Mo. Nestlé Purina PetCare is part of Swiss-based Nestlé S.A. - the world's largest food company.
All trademarks are owned by Société des Produits Nestlé S.A. or used with permission.
About Alamo Drafthouse
Alamo Drafthouse is a lifestyle entertainment brand comprised of an acclaimed cinema-eatery chain, the largest genre film festival in the United States and a collectible art store. Named "the best theater ever" by Time Magazine, the Alamo Drafthouse Cinema has built a reputation as a movie lover's oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star studded special events. Alamo Drafthouse Founder & CEO, Tim League, created Fantastic Fest, a world renowned film festival dubbed "The Geek Telluride" by Variety. Fantastic Fest showcases eight days of offbeat cinema from independents, international filmmakers and major Hollywood studios. The Alamo Drafthouse's collectible art boutique, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. The Alamo Drafthouse Cinema is expanding its brand in new and exciting ways, including the launch of Drafthouse Films, a new film distribution label and plans to extend its theaters and unique programming philosophy to additional markets across the United States. More information about Alamo Drafthouse franchise opportunities are available on the official website www.drafthouse.com .