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Everyone Can Be A Gamer With Jakks Pacific's High-Tech Toys For a Low-Tech Budget

TV Games

Big Buck Hunter, Music, Motion Gaming and Top Licenses at Low Price Points Define JAKKS' 2009 Plug It In & Play TV Games™ Line-Up

Malibu, CA – January 7, 2009 – JAKKS Pacific, Inc. (Nasdaq: JAKK) believes that Everyone is a Gamer within. The 2009 Plug It In & Play TV Games™ lineup from JAKKS™ appeals to casual gamers by spotlighting the most popular gaming trends today, including Music, Motion Gaming and Fitness. The lineup also offers innovation in hardware and software at low price points with all ’09 products priced at under $50, and also secures top entertainment and gaming licenses through partnerships with powerhouse entertainment brands such as Disney, Nickelodeon, Marvel, Star Wars and more. JAKKS will premiere the new line at PepCom & ShowStoppers Media Events during the Consumer Electronics Show in Las Vegas.

“With the video game industry continuing to grow, and the huge popularity of motion gaming attracting millions of new gamers, the distinction between Gamer and Non-Gamer has eroded, and the Casual Gamer is now a consumer to be taken very seriously,” said John Ardell, Senior Vice President of Marketing, JAKKS Interactive. “Many Casual Gamers are not interested in the long term investment of high-priced gaming consoles. TV Games™ products appeal to Casual Gamers by offering all the latest trends in gaming in an easy-to-use plug and play platform, featuring beautifully tooled controllers, and at affordable prices. TV Games toys are a great value for all gamers.”

    TV Games Motion
    TV Games Motion is a new video game line that combines JAKKS Plug It In & Play technology with real accelerometer technology powering one of the most popular trends in video gaming: motion games. With the reactive motion controller, the gamer’s moves control the action on screen as characters replicate their movements on the TV screen when they jump, wave, and move around. The controller plugs into the A/V jacks of any standard TV and contains multiple games in each controller, and no additional consoles or cartridges are needed.

    TV Games Motion titles will include Star Wars, Toy Story, SpongeBob SquarePants, Spider-Man, Disney Fairies, Power Rangers and more. Ages 5+, Suggested Retail Price: $29.99.

    TV Games Sing Scene
    JAKKS brings the hot trend of music gaming to plug and play with the new Sing Scene TV Games line, which delivers a premium music game experience contained in a single plug and play microphone. Sing to the hottest licensed Pop, Rock and Country hits built right inside the microphone – and with the voice tracking feature, players can compete to hit the right notes to rock out and win! As with all TV Games products, no additional consoles or cartridges are needed. Ages 8+, Suggested Retail Price: $29.99.

    Jump Camp Fitness Video Game
    This mat-based fitness video game uses JAKKS’ Plug It In & Play™ technology and includes over 15 sports activities, fitness and casual games, all built right inside! Families can work up a sweat as they jump, run, lunge and move on the fitness mat with their actions replicated right on the TV screen. Jump Camp Fitness Video Game tracks calories burned and rewards the hardest workouts! Ages 8+, Suggested Retail Price: $39.99. Big Buck Hunter Pro TV Games

    Lock and load as the #1 arcade hunting game comes to the TV Games lineup! In addition to its authentic arcade action and pump action gun styling, JAKKS’ Big Buck Hunter Pro TV Game blasts the competition: it’s the only shooting game in the toy aisle to work on all standard and flat screen televisions! Ages 8+, Suggested Retail Price: $39.99.

Other New Plug It In & Play TV Games

JAKKS continues to delivery an affordable and fun gaming experience to the growing number of Casual Gamers with the 2009 line-up of TV Games. All new titles for 2009 include Retro Arcade featuring Pac-Man, Star Wars, Spider-Man, Power Rangers and The Price Is Right. Ages 5+, Suggested Retail Price: $19.99.

The 2009 line-up of Plug It In & Play TV Games from JAKKS are expected to be available at mass retailers in Fall 2009. For more information on current TV Games products, visit www.tvgames.com.


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About JAKKS Pacific, Inc. JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular children's toy licenses in the world. JAKKS’ diverse portfolio includes Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories, sold under various proprietary brands including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JAKKS Pets™, EyeClops®, Plug It In & Play TV Games™, Girl Gourmet™, Kids Only®, Tollytots® and Disguise. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Disney, Nickelodeon, Warner Bros., World Wrestling Entertainment, Ultimate Fighting Championship, Graco and Cabbage Patch Kids. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.

This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © JAKKS Pacific, Inc. All Rights Reserved.

© 2009 JAKKS Pacific, Inc. All Rights Reserved.