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Crayola and Wild Planet Extend Partnership to Include Games

Guess My Picture

Guess My Picture, Doodle Match and Color Mix-A-Roo launch in 2010

(SAN FRANCISCO, January 12, 2010) – Wild Planet will release its first line of Crayola-licensed games in fall 2010. The games are an extension of the partnership between the two companies, who together launched the critically acclaimed Crayon Town activity sets in 2009.

The new games – Guess My Picture, Doodle Match and Color Mix-A-Roo – focus on recreating images and matching and mixing colors, all without the use (and mess) of traditional art supplies. The games will have a suggested mass retail price between $9.99 - $14.99.

    Guess My Picture™: A game of creating and identifying pictures made from different shapes Ages: 4+ / Players: 2-4 / Suggested Mass Retail Price: $14.99 / Available: Fall 2010

    Guess My Picture is part puzzle, part art project and part guessing game. It promotes spatial thinking and fine motor skills and allows artists of all levels to excel at creating recognizable pictures.

    Players take turns being the artist and the guesser. The artist combines pre-cut circles, squares, squiggles and other two-dimensional pieces to make replicas of images printed on game cards.

    If the artist turns over a card with a house on it, she may lay a large square on the game board, then place a triangle above it to make a basic house shape. A more advanced player might add a rectangle for a chimney and some curves for smoke, and maybe even layer on some squares for windows or a garage.

    Guessers try to match the artist’s creations with the corresponding cards. Stars are awarded for making and identifying pictures correctly; the player with the most stars at the end of the game wins. The game ends after each player has a turn being the artist.

    Doodle Match Doodle Match™: A game of coloring, matching and memory Ages: 3+ / Players: 2-4 / Suggested Mass Retail Price: $9.99 / Available: Fall 2010

    Doodle Match is a memory game in which players practice matching colors and objects. The game involves artistic set-up as players color images outlined on 12 specially coated cardboard tiles. Once the tiles are colored, they are shuffled and laid face-down on the floor or table.

    The game has dual spinners; one points to a color and one points to an image. Players turn over a single tile, hoping to find the color or image on which the spinners landed. If there’s a match, they keep the tile; if there’s not, the tile is turned back over and the memory portion of the game begins.

    Memory exercises are more challenging because the colors of the images change from game to game. The car that was red and blue in one game might be green and yellow in the next.

    Once all the tiles have been collected, the game is over and the player with the most tiles wins. Tiles can be wiped clean with a tissue or paper towel.

    Color Mix-A-Roo Color Mix-A-Roo™: A no-mess game of color-mixing magic that teaches basic blending skills Ages: 4+ / Players: 2-4 / Suggested Mass Retail Price: $12.99 / Available: Fall 2010

    The most advanced of the new Crayola games, Color Mix-A-Roo teaches players about primary and secondary colors. A cleverly constructed palette permits color mixing without a mess. Colors come pre-printed on the palette, which has a center dial similar to that of a rotary phone. Players dial in combinations of two, three or four colors to make their desired shades.

    In addition to mixing primary colors, players learn about tinting – combining white with a color to make it lighter. This allows for the creation of pink, lavender, beige and other light colors.

    Players flip cards to find out which secondary or tinted colors they need to create. Each card contains a color and a number; the number indicates how many colors the player can mix together to make the shade shown on the card.

    If players select a card with a green object on it and the number 2, they know they can make the color green by mixing two colors. If they dial yellow and blue on the palette, the same green that appears on the card will appear behind the palette’s revealer door.

    When players are done dialing their colors, they open the revealer door to see if their combination is correct. If it is, they keep the cards that have the color they made. The player with the most cards at the end of the game wins.

    Players have the option of referencing a color mixing cheat sheet until they become more familiar with the science of creating secondary colors.


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About Crayola LLC
Crayola LLC, a subsidiary of Hallmark, Inc. based in Easton, Pa., is the worldwide leader in children’s creative expression products. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create whatever they can imagine. Visit www.crayola.com/mediacenter for more information.

About Wild Planet Entertainment, Inc.
Founded in 1993 in San Francisco, Wild Planet creates kid-cool products that garner parent approval. Wild Planet playthings focus on fun and imagination and are available in more than 55 countries worldwide. For more information on Wild Planet, please visit www.wildplanet.com/press.

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