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TOYS“R”US, INC. URGES PARENTS AND CAREGIVERS TO HELP REMOVE UNSAFE ITEMS FROM THE MARKETPLACE DURING COMPANY’S LATEST ‘GREAT TRADE-IN’ EVENT

Toys R Us Safety

More than 60 Million Juvenile Products Have Been Recalled Since 2000, And Important Product Safety Changes, Including the Federal Government’s Recent Ban of Drop-Side Cribs, Have Rendered Even More Children’s Products Potentially Unsafe; Previous ‘Great Trade-In’ Events Successfully Removed Approximately 300,000 Products from Homes, Garages and Attics

WAYNE, NJ (January 26, 2011) – Toys“R”Us, Inc. today issued a new call to action for customers to rid their homes of potentially unsafe old and second-hand baby products and exchange them for savings on a new item during the “Great Trade-In” event. The “Great Trade-In” event is a national safety program designed to draw attention to certain used baby products that can carry potential hazards, but are still in circulation and are not the best candidates to be handed down or resold. Since 2000, more than 60 million juvenile products have been recalled from the marketplace.

The “Great Trade-In” event begins Friday, January 28 and continues through Monday, February 21 in Babies“R”Us® and Toys“R”Us® locations nationwide. During this time, stores will accept any used cribs, car seats, bassinets, strollers, travel systems, play yards, high chairs and toddler beds in exchange for a 25% savings on the purchase of a new baby item, in any of these product categories, from select manufacturers. Through this program, Toys“R”Us, Inc. continues to raise awareness among parents about ways to be proactive where children’s safety is concerned.

“Toys“R”Us, Inc. remains committed to staying at the forefront of issues that affect children’s safety and to helping parents and caregivers become safety advocates for their children,” said Jerry Storch, Chairman and CEO, Toys“R”Us, Inc. “We are proud that the ‘Great Trade-In’ event has inspired parents to remove hundreds of thousands of potentially unsafe products from the marketplace.”

Since the company introduced its first “Great Trade-In” event in September 2009, approximately 300,000 potentially unsafe cribs, car seats and other baby products – most of which were in extremely poor condition – have been turned in at Babies“R”Us and Toys“R”Us stores across the country. Some traded-in items were missing parts or were damaged, while others that were decades old showed obvious signs of wear and tear and would be considered non-compliant by today’s more stringent product safety standards. With the U.S. Consumer Product Safety Commission’s (CPSC) recent ban on the manufacture and sale of drop-side cribs, which will take effect later this year, millions more products in the marketplace have been rendered potentially unsafe. In 2009, Toys“R”Us, Inc. stopped ordering drop-side cribs and has not carried these cribs as part of its assortment in over a year.

The CPSC advocates not purchasing used items that have a history of safety problems, including cribs, play yards and bassinets. Items in these specific categories may have been recalled or affected by recent enhancements to federal or voluntary standards and regulations for safety testing that render older models unsafe or non-compliant with current standards.

Brands participating in the “Great Trade-In” event include Babi Italia®, Baby Cache®, Baby Europa™, Baby Trend®, Bassett Baby® Premiere, Bergamo®, Britax®, Carter’s®, Chicco®, Combi®, Contours by Kolcraft®, Delta™, Eddie Bauer®, Evenflo®, Graco®, Jeep®, Little Tikes®, Safety 1st®, S1 by Safety 1st®, Signature Series by Graco®, Sorelle™, Step2® and Summer Infant®. Customers can save 25% on a new purchase, within any of the specified product categories, from any of the aforementioned manufacturers, in Babies“R”Us and Toys“R”Us stores nationwide on the day they trade in their used item.

Customers may exchange any number of used items, from any manufacturer, in the specified product categories. Day care centers or other organizations who wish to exchange items in bulk are encouraged to contact their local Babies“R”Us or Toys“R”Us store prior to returning their used items to ensure adequate availability of new merchandise.

Additional Safety Resources for Parents and Caregivers

In addition to the “Great Trade-In” event, Toys“R”Us, Inc. offers the following resources to help parents and caregivers keep their children safe:

  • Toysrus.com/Safety, the company’s dedicated Safety website, features information on the company’s industry-leading safety standards for products sold through its stores and websites, seasonal tips for preventing accidental injury and product recall information.
  • Recall notifications sent via e-mail by signing up through Toysrus.com/Safety, which more than 150,000 customers have done since the feature was made available.
  • Current recall information is posted on easily-visible Safety boards at each store location.
  • Tools and resources for parents to keep track of the products in use in their homes with a Product Record List and Eight Steps to Keep Kids Safe checklist is available online at Toysrus.com/Safety and in-stores upon request. These tools are designed to make relevant product information readily available in the event of a recall so parents and caregivers can act quickly to remove unsafe products from use.

As a company dedicated to keeping kids safe, Toys“R”Us, Inc. is a leader in product safety and has put in place strict standards for the products sold in its stores. In addition to drop-side cribs, the company has also stopped carrying other products of concern to parents including sleep positioners, bath seats and infant feeding products that contain BPA.


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About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,570 stores, including 858 Toys“R”Us and Babies“R”Us stores in the United States, and more than 510 international stores and 200 licensed stores in 33 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com, FAO.com and babyuniverse.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.