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Kids Turn Toy News

LITTLE KIDS AWARDED JELLY BELLY LICENSE FOR BUBBLE TOYS

Little Kids Inc

Line designed to offer a range of price points to consumers

(Seekonk, MA, January 29, 2010) -- New for 2010, Little Kids has entered into a licensing agreement with Jelly Belly Candy Company.

Jelly Belly jelly beans are the world's #1 gourmet jelly beans, the bean of choice for all those with the most discerning taste. Jelly Belly jelly beans are made in 50 official flavors and a dizzying array of new flavors, special collections and wacky flavors.

Little Kids has added three official Jelly Belly inspired scents to their Jelly Belly bubbles, Top Banana, Grape Jelly and Very Cherry. Each product includes these three patented sweet scents! Jelly Belly Squeeze ‘n Blow Pop-Up Bubbles

Jelly Belly Squeeze ‘n Blow Pop-Up Bubbles

This toy combines the fun and ease of Little Kids Pop Up bubbles with Jelly Belly’s patented scented bubble solution.

The Jelly Belly On-the-Go Pop Up features a magical pop-up wand that appears loaded with bubble solution with the press of your thumb onto the jellybean themed bottle.


Each toy includes 4.8 ounces of bubble solution. (SRP: $2.49) Recommended for ages 3 and up.

Jelly Belly On-the-Go Bubbles

Jelly Belly On-the-Go Bubbles

This jelly bean shaped bubble container holds 2.7 fl. oz. of Jelly Belly scented bubble solution. The wand attaches to the inside of the cap and the clip attaches to the back pack for bubble blowing on the go!

There are three color combinations to match the Jelly Belly scents that are included Top Banana, Very Cherry and Grape Jelly.

(SRP: $2.99) Recommended for ages 3 and up.

Jelly Belly Bubble Necklace

Jelly Belly Bubble Necklace

Jelly Belly bubbles bring glamour to bubble blowing!

A jelly bean shaped bubble container holds .4 fl. oz. of Jelly Belly scented bubbles and is attached to a necklace. The wand attaches to the inside of the cap for fashionable bubble blowing on the go!

There are three color combinations to match the Jelly Belly scents that are included Top Banana, Very Cherry and Grape Jelly.

(SRP: $2.99) Recommended for ages 3 and up.


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About Jelly Belly
Jelly Belly Candy Company is a family owned and operated candy manufacturer headquartered in Fairfield, California. The company makes more than 100 confectionery delights and operates public tours daily. More information is available on jellybelly.com.

About Little Kids
Little Kids® Inc. was founded in 1989 by toy industry leader and Toy Industry Association Board Member, Jim Engle. Little Kids develops, manufactures and markets innovative and award-winning bubble, novelty, sports and food activity toys. Consumers recognize Little Kids toys for their high quality, value and durability which promotes thoughtful and creative play. Little Kids brands include a line built upon No-Spill Bubbles, a category the company created with its patented No-Spill® Bubble Tumbler toy. Other Little Kids brands include My First Bubbles®, Junk Ball® Sports, Crunch Art™ and Press Dough!™ food activity toys. Little Kids licensed toy portfolio includes Nickelodeon, NASCAR and Jelly Belly bubble and novelty toys. Little Kids is a privately owned enterprise headquartered in Seekonk, MA. For more information: www.littlekidsinc.com