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Kids Turn Toy News

Disney and Wild Planet Create Mickey’s Mouse-ke-TAG for Preschoolers


New Mickey Mouse Clubhouse game promotes movement and listening skills

(NEW YORK, January 30, 2009) – Based on Wild Planet’s award-winning games Hyper Dash and Animal Scramble, Mickey’s Mouse-ke-TAG is an active learning toy for preschoolers that promotes mental and physical exercise. It is the first Wild Planet product to feature Disney characters and it will be released in fall 2009.

The game’s electronic hand-held tagger is shaped like the clubhouse from the popular Mickey Mouse Clubhouse TV series (on Disney Channel’s Playhouse Disney programming block for preschoolers). From a speaker inside the clubhouse, Goofy calls out descriptions of different targets; each target looks like a familiar Disney character. Kids listen for the call-outs and then run to tag the corresponding targets.

There is a microchip embedded in the clubhouse that uses Radio Frequency Identification (RFID) to recognize the characters. When the clubhouse is placed over the correct target, the circuit is complete and players advance. If kids tag an incorrect target, Goofy will repeat the call-out and encourage them to try again.

This non-traditional use of RFID brings an element of magic to the game as it seems like Goofy is really inside the clubhouse and can identify his friends. It also allows the game to be played at varying degrees of physical difficulty as the targets can be spread out across short or long distances and placed high or low. Farther targets at different heights result in more running, bending, reaching and stretching.

Mickey’s Mouse-ke-TAG gives kids a mental work-out as well. As the game progresses, the call-outs become more challenging. In early levels, Goofy calls out names (Mickey Mouse, Minnie Mouse, Donald Duck or Goofy), and sometimes the first letter of a name (D is for Donald). Once kids master names and letters, the game adds in colors and catch phrases (Who has a pink bow? Who says “Golly”?). The audio clues are given in the corresponding character’s voice, and upbeat music keeps kids energized and engaged.

In addition to the main game, Mickey’s Mouse-ke-TAG also features a sequence-building memory game, a hide-and-seek treasure hunt, and multi-player modes. Each game requires physical exertion that aids in the development of large and small muscle groups while improving coordination and motor skills. The sharing and listening aspects of the game practice positive social behaviors.

Mickey’s Mouse-ke-TAG can be played solo or in teams, indoors or out. It is an ideal game for families to play together as it exercises the bodies and minds of multiple generations.

Mickey’s Mouse-ke-TAG™: a game that promotes physical and mental exercise featuring characters from the Mickey Mouse Clubhouse TV series. # of Players: 1-6 / Ages: 3+ / MSRP: $25 mass / Available: Fall 2009

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About Wild Planet Entertainment, Inc.
Founded in 1993 in San Francisco, Wild Planet creates kid-cool products that garner parent approval. Wild Planet playthings focus on fun and imagination and are available in more than 55 countries worldwide. For more information on Wild Planet, please visit

About Disney Consumer Products
Disney Consumer Products and affiliates (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Apparel, Accessories & Footwear, Disney Food, Health & Beauty, Disney Home and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and, the company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America and Europe. The Disney Stores chain in Japan is operated under a license agreement with Disney. For more information, visit