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ASTHMA OR ALLERGIES IN YOUR HOUSE? KIDS PREFERRED ALLOWS ALL CHILDREN TO CUDDLE AND SLEEP LIKE A MOUSE

Floppy Monkey

Newest asthma & allergy friendly™ Plush at Toy Fair Booth 2941

East Windsor, N.J. (February 1, 2009) – Cuddling under the covers with a favorite plush buddy seems like a no-brainer but is actually a no-no if a child suffers with asthma or allergies. Adorable stuffed animals could harbor dust mites and other substances that trigger little ones’ symptoms of coughs and sneezes.

Kids Preferred, one of the leading plush manufacturers, has devoted its resources to developing an entire line of plush just for children with asthma and allergies – so they might cuddle to their hearts’ content. In mid-February, even adults with allergies can snuggle the newest line of certified asthma & allergy friendly™ plush at Booth 2941 at the American International Toy Fair.

The search for reduced allergen plush started in 2005 when Kids Preferred launched their first products with the aid of Allergy Standards Limited (ASL). Dr. John McKeon, who along with peer Dr. Bruce Mitchell, founded Allergy Standards Limited, worked on reduced allergen bedding before tackling toys. In 2006, ASL partnered with the not-for-profit Asthma and Allergy Foundation of America to start the asthma & allergy friendly™ Certification Program. This program scientifically tests and certifies a variety of consumer products that are more suitable for those with asthma and allergic sensitivities.

McKeon noted that dust mites thrived in carpets, mattresses and pillows — many of the same places children tended to put down their plush toys. So when the children went to sleep at night, clutching their favorite stuffed animal, they couldn’t stop wheezing because of the allergens that triggered an asthma attack.

"Physicians go to extremes and tell parents to remove all plush toys, or to put them through rigorous cleaning," McKeon said. "But patients were coming back after going into retail stores and not finding appropriate toys."

With almost two dozen stuffed toys under the Kids Preferred label that meet the rigorous certification standards, parents can now buy a certified asthma & allergy friendly™ toy with confidence.

Plush that have been tested and meet the certification standards can be identified by the distinctive asthma & allergy friendly™ Certification Mark sewn into every toy. Every plush comes with easy to follow instructions on how to keep the product in a low allergen state, which requires the freeze/wash/dry process to be repeated on average every 4 to 8 weeks, as identified by testing.

Kids Preferred is the first manufacturer in the world to have made toys that meet the asthma & allergy friendly™ certification standard and carry this mark. These toys have been met with a grateful marketplace so on display at Toy Fair will be several new products, all machine washable and available to retailers in early April:

    Buttercup Doll • Ages Newborn+ • $15
    Measuring 11 inches tall, this sweet dolly gets her name from her buttery yellow outfit complete with a yellow cap. Her inviting smile and soft features makes this doll the perfect companion for a snuggle, a car ride or tucked under the covers all night.

    Floppy Froggie • Ages Newborn+ • $18
    He’s green and yellow and will make baby mellow with 12 inches of huggable softness. Like all these dolls, Froggie is machine washable.

    Floppy Monkey • Ages Newborn+ • $18
    Hold on to his tail or grab his hand and take this monkey everywhere a baby can go. Floppy Monkey is made with soft brown and white plush that’s guaranteed to be asthma and allergy friendly.

    On-The-Go Puppy & Elephant • Ages Newborn+ • $12
    Choose between these adorable stuffed animals that feature an attachable clip for the stroller, car seat or crib. Blue and white elephant has a teether, ring and rattle perfect for grasping. Pink and white puppy has a contrasting purple and pink ring, rattle and textured teether. Both on-the-go pals measure 8 inches.


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About Kids Preferred, LLC
Kids Preferred, LLC is dedicated to creating superior quality, innovative soft toys and gifts for children of all ages using unique, playful designs that help instill a love of learning and create everlasting childhood memories. They serve the specialty, juvenile, gift, and better department store trade. The Company’s distinctive soft and plush toys and gifts are marketed under the Company’s own Kids Preferred™ brand and through licensed brands including amazing baby™, asthma friendly®, The World of Beatrix Potter™, Madeline™, Charlie & Lola™, The World of Eric Carle™, Elmer, Naturally Better Peter Rabbit™, Emily Goes Wild, Guess How Much I Love You™, Harley-Davidson®, NASCAR™, The Snowman™, Between The Lions® and Spot™. For more information, visit their website at www.kidspreferred.com.

About the asthma & allergy friendly™ Certification Program
The asthma & allergy friendly™ Certification Program is operated by the Asthma and Allergy Foundation of America (www.aafa.org) in partnership with Allergy Standards Limited (www.allergystandards.com). All asthma & allergy friendly™ certified products have been independently tested and shown to more suitable for those with asthma and allergic sensitivities. For more detailed information on the certified toys or other products, please visit : www.asthmaandallergyfriendly.com