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Kids Preferred Celebrates 70th Anniversary of Madeline With Plush Redhead For Little Arms to Hug

Madeline 70th Anniversary

Ooh-la-la! Madeline Plush Line Displayed at Toy Fair Booth 2941

East Windsor, N.J. (February 1, 2009) – In 1939 a storybook about a little French girl captivated boys and girls with an illustrated tale of spunk, determination and compassion. In 2009 American children will be heard saying merci beaucoup as they wrap their arms around a soft version of that precocious Parisian redhead, Madeline, the newest literary license awarded to Kids Preferred.

Visitors to Booth 2941 at the American International Toy Fair can celebrate the 70th Anniversary of Madeline with Kids Preferred, one of the leading U.S. plush manufacturers, who will showcase 7 new products in their plush line including specially packaged dolls, beanies and soft and hardcover books.

Kids Preferred has developed three plush models of Madeline plus her dog, Genevieve. The spunky literary character, beloved for seven decades on both sides of the Atlantic, is the star of books, a television series and a feature film.

Madeline is often seen wearing her signature yellow sailor hat and blue uniform coat with a crisp white collar.

As any little girl can recite from the pages of Ludwig Bemelmans’ classic tale, Miss Clavel oversees the education of 12 little girls, the littlest of whom is the mischievous Madeline. Madeline's daily adventures in late 1930s France show her with her friends in a Paris boarding school breaking bread, brushing their teeth, going for a walk in two straight lines and then, somehow, falling into a wild adventure. Each storybook shows Madeline's bravery and kindness, especially in the face of adversity.

Kids Preferred has designed a 70th Anniversary edition of Madeline that will be on specialty store shelves in early April. All other products are available now.

Madeline 70th Anniversary

    70th Anniversary Madeline • Ages 3+ • $30
    Packaged in a see-through can bag with a pink rope handle, this pretty lady is dressed in a delft blue dress adorned with famous Parisian locales from the original book. Madeline’s beautiful red hair is tied on one side with a satiny blue bow. Note her lace-trimmed dress with blue accents. It’s hard to believe anyone dressed so sweetly might wind up in a bit of mischief. With a bright smile, this plush doll is sure to be a constant companion. Madeline stands 13.5” tall.

    Dressable Madeline • Ages 3+ • $30
    Introduced a few months ago and just shipping now to retailers, this young lady already won an iParenting Media Award for its Greatest Products 2008 list. Packaged in a see-through can bag with a white rope handle, Dressable Madeline wears her signature blue school coat with a yellow hat and stands 13.5” tall. Kids Preferred incorporates little details like Madeline’s lace anklet socks, black striped lapels and black coat buttons.

    Madeline Beanie • Ages 3+ • $12
    Kids Preferred are known as the plush experts and this soft doll is just the right size to carry across town or tuck under the covers. Madeline is adorned in her blue school coat and yellow sailor hat. This little Madeline measures 9” tall.

    Genevieve Beanie • Ages 3+ • $10
    There can’t be an adventure with Madeline without her faithful companion Genevieve. Arf! This cuddly dog sports a red collar and stands 8” tall.

In celebration of Madeline’s 70th anniversary, Kids Preferred is showcasing three classic books:

Madeline 70th Anniversary

    Original Madeline • Hardcover Book • $19.80
    The 1939 story that started it all with an old house in Paris that was covered in vines, lived 12 little girls in two straight lines!

    Original Madeline • Paperback • $8.80
    The classic tale of 12 little girls who left their house at half past nine, the smallest one being Madeline.

    Madeline and the Cats of Rome • Hardcover • $19.80
    In the spring, Miss Clavel takes the girls to Rome in a story written by John Bemelmans Marciano, the grandson of Ludwig Bemelmans, author of the original Madeline books.

And that's all there is -- there isn't any more.


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About Kids Preferred, LLC
Kids Preferred, LLC is dedicated to creating superior quality, innovative soft toys and gifts for children of all ages using unique, playful designs that help instill a love of learning and create everlasting childhood memories. They serve the specialty, juvenile, gift, and better department store trade. The Company’s distinctive soft and plush toys and gifts are marketed under the Company’s own Kids Preferred™ brand and through licensed brands including amazing baby™, asthma friendly®, The World of Beatrix Potter™, Madeline™, Charlie & Lola™, The World of Eric Carle™, Elmer, Naturally Better Peter Rabbit™, Emily Goes Wild, Guess How Much I Love You™, Harley-Davidson®, NASCAR™, The Snowman™, Between The Lions® and Spot™. For more information, visit their website at www.kidspreferred.com.