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Kids Turn Toy News

Kids Peferred Expands Its Soft-As-A-Bunny Beatrix Potter™ Collection

Peter Rabbit

Hop Over To Toy Fair Booth 2941 For A New Crop Of Peter Rabbit Toys and Accessories

East Windsor, N.J. (February 1, 2009) – That busy bunny Peter Rabbit has done it again – hopping into the hearts of a new generation of children in the form of soft plush, toys and accessories. Parents can bring a bit of The World of Beatrix Potter™ into their home in 2009 through Kids Preferred’s expanded line of Peter Rabbit ™ products.

Kids Preferred, one of the leading U.S. plush manufacturers, debuted its Beatrix Potter’s Peter Rabbit collection last year and won the 2008 Seal of Excellence Award from Creative Child. In 2009 specialty retailers will delight in the newest crop of precious products at Booth 2941 at the American International Toy Fair.

‘Once upon a time there were four little rabbits,’ begins The Tale of Peter Rabbit. The story of the bunny in a blue jacket with brass buttons has enchanted children for over 100 years. With that Tale in mind, Kids Preferred has designed a hand puppet, musical plush, rattles, and a collectible plush from its Beatrix Potter collection for delivery to specialty store shelves over Spring 2009:

    Peter Rabbit Hand Puppet • Ages 6 months+ • $16
    Make story time an interactive experience with this enchanting puppet designed as a one-size-fits all for adult or child hands. This soft rabbit comes dressed in his familiar blue jacket monogrammed with his name!

    Peter Rabbit Waggie Musical Peter • Ages 0+ • $25
    Lull baby to sleep with a musical Peter Rabbit that plays Brahms’ Lullaby. This little rabbit’s head, with two-tone floppy ears, moves as he hears the soft music. Infants to preschoolers will want to snuggle with all 10” of this radish-clutching bunny.

    Jemima Puddle-duck Mama-Baby Musical • Ages 0+ • $25
    Who is mama’s little sunshine? 10” Jemima Puddle-duck carries her baby on her back as she waddles in her blue bonnet and pink cloak. Turn the duckling and hear ‘You Are My Sunshine.’ Babies and toddlers will be mesmerized as the duckling spins on his mama’s back!

    Collectible Mrs. Rabbit • Ages 3+ • $30
    Peter’s mother, Mrs. Rabbit, is all dressed up with her red cape and basket for a trip to the baker’s. Find her on store shelves packaged in a keepsake display box.

    Rattle Assortment • Ages 0+ • $8
    Whether it’s a blue-jacketed Peter Rabbit or a blue bonneted Jemima Puddle-duck, these 5” rattles will delight baby in the crib or on-the-go.

Last year Kids Preferred launched the Peter Rabbit™ Naturally Better line, in accordance with The World of Beatrix Potter initiative, backed by a Corporate Social Responsibility Charter, with the aim of developing greener products for the environment, for mothers and children and for the manufacturers.

Peter Rabbit These products pledge to be recyclable, packaged with PVC-free materials, produced in a socially responsible factory and made from either organic cotton or eco-friendly materials. Kids Preferred introduces these Naturally Better blankets, rattles and books for 2009:

    Blanket Buddy Peter Rabbit • Ages 0+ • $15
    Made from organic cotton, this adorable blanket buddy can travel everywhere baby goes. The 10” blankie features Peter Rabbit with outstretched arms and a sweet smile while wearing his familiar blue jacket.

    Blanket Buddy Jemima Puddle-duck • Ages 0+ • $15
    From the storybook to baby’s arms, this soft blanket measures 10” featuring Jemima’s pink cape and blue hat, tied with a ribbon under her chin. This organic cotton companion makes a great baby shower or newborn gift.

    Rattle Stick Assortment • Ages 0+ • $8
    Packaged in recycled cardboard display trays, these sweet rattles featured a soft blue-based Peter Rabbit and a pleasing pink Jemima Puddle-duck. With attention to detail, Kids Preferred adds a satin blue ribbon under each of their chins.

    Peter Rabbit Naturally Better Peekaboo! • Ages 0+ • $6.99
    Expand baby’s library with this new story of Peter and his outdoor friends in a sturdy board book made from recycled material, with biodegradable lamination, environmentally-friendly vegetable inks and water-based varnish.

    Naturally Better Tale of Peter Rabbit • Ages 0+ • $6.99
    Follow Peter’s adventures into (and out of) Mr. McGregor’s garden in this hardcover edition with classic illustrations by Beatrix Potter. Book made from recycled material, with biodegradable lamination, environmentally-friendly vegetable inks and water-based varnish.

    Naturally Better Baby Book • Ages 0+ • $12.99
    The adventures of Peter Rabbit continue in this sweetly illustrated hardcover book, printed with paper from responsibly managed sources, chlorine-free and acid-free environmentally-friendly vegetable inks and cover boards made from recycled materials.

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About Kids Preferred, LLC
Kids Preferred, LLC is dedicated to creating superior quality, innovative soft toys and gifts for children of all ages using unique, playful designs that help instill a love of learning and create everlasting childhood memories. They serve the specialty, juvenile, gift, and better department store trade. The Company’s distinctive soft and plush toys and gifts are marketed under the Company’s own Kids Preferred™ brand and through licensed brands including amazing baby™, asthma friendly®, The World of Beatrix Potter™, Madeline™, Charlie & Lola™, The World of Eric Carle™, Elmer, Naturally Better Peter Rabbit™, Emily Goes Wild, Guess How Much I Love You™, Harley-Davidson®, NASCAR™, The Snowman™, Between The Lions® and Spot™. For more information, visit their website at