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Buffalo Games Announces Newest Party Game “Truth Be Told” At The American International Toy Fair, February 14-17

Buffalo Games

Pre-Launch Sales in Select Markets Exceed Expectations by 150%

Buffalo, NY (February 1, 2010) -(Virtual Press Office - Buffalo Games, the makers of multiple award-winning party games and jigsaw puzzles, announced today the launch of their newest party game, Truth Be Told, the revealing new laugh-out-loud, pretend to know your friends party game! The game will be launched nationally at The American International Toy Fair in New York City, February 14-17.

In each Truth Be Told round, one of the players is the Host, and reads a question card such as, “Truth Be Told, my favorite snack is _________.” The Host secretly writes a truthful answer – pork rinds. All other players pretend to be the Host, and write bluff answers that seem like something the Host wrote – pretzels, prunes, sardines. The Host collects and reads all answers aloud, and players try to guess the Host’s True Answer. Players score if they voted for the True Answer - and also if their bluff answer was chosen by others. So there are a lot of ways to win, along with a lot of hooting, snickering and giggling along the way!

“If our play tests and sneak-peak ‘pre-launch’ sales are any indication of the fun and zaniness that this brings out in people, then I think we have a real winner on our hands,” said Paul Dedrick, president of Buffalo Games. “Truth Be Told sales exceeded our expectations by 150% in its limited release in the fourth quarter of 2009. This is destined to be a ‘must have’ board game by its pure entertainment value.” And it appears that the release of Truth Be Told is timely for buyers. According to data released through the NPD group, board game sales rose 10% in early 2009, while toy sales dropped by 6 percent and video games dropped by 29 percent from the same time in 2008.

“Even in an economic decline, the sales of board games prove to be a recession proof form of entertainment,” said Dedrick. “The attributes of Truth Be Told are best exemplified by its play value and how it maximizes social interaction, while offering creative fun in a witty and cerebral environment.”

Truth Be Told is for 3-8 players ages 14+ and includes 564 Truth Be Told Questions; 8 markers; 8 Fill in the Blank cards; 8 Paddles; 1 Scorecard; Instructions, and retails for $27.99.

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Buffalo Games is a multiple award-winning American manufacturer of party games, board games, and jigsaw puzzles. Popular board game titles include party games such as the all new, Truth Be Told, Likewise!, The T-Shirt Game, Last Word, iMAgiNiff 10th Anniversary Edition, as well as the light-strategy game, Ruin. A full line of premium puzzles is also available featuring today’s hottest licenses and fashionable themes including Coca-Cola, Peanuts®, Photomosaics®, Hautman Brothers, Darrell Bush, Art Poulin, Norman Rockwell, Audubon™, Dennis Lewan and more in piece counts of 300, 500, 750, 1000 and 2000. Find us at, 800-832-2331 or on Facebook!