International Playthings Rebrands its Creative Bead Crafting Sets to Aquabeads
PARSIPPANY, NJ (February, 2012) - International Playthings, LLC, announces the re-launch of its creative bead crafting sets, Wonderbeads, to the new name Aquabeads.
As before the product allows children to make bead creations that magically stay together with a simply spritz of water.
"The name Aquabeads better conveys the play of the product to the consumer," says Lisa Bernardi, Senior Brand Manager for International Playthings, LLC. "We are excited to use this name for our products."
New for 2012 includes:
Spiral Bead Pens
These new double colored bead pens allow children to fill each with two colors that they can easily choose from while creating bead creations. There are three pens in the kit as well as over 600 beads, four template sheets, spray bottle and three key chain attachments. For children 4 years & up; MSRP $19.99
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Aquabeads are an innovative line of bead crafting sets that allow little girls to design one-of-a-kind creations to collect or give as gifts. Aquabeads are small colorful beads that fit onto a variety of templates and magically mold together with just a simple mist of water.
The Aquabeads collection offers a variety of opportunities for creativity with kits that are engaging, easy-to-use, and can be mixed and matched. Designed to stimulate the growing imaginations of young girls, Aquabeads kits are ideal for independent or group play and offer a fun alternative for birthday parties, afterschool play dates, parent-child activities, and more! With no need for messy glue or special formulas, Aquabeads provide safe play with easy clean-up.
About International Playthings, LLC
Since its inception in 1967, International Playthings, LLC has excelled in the delivery of innovative and entertaining products with integrity, superior play value and child developmental qualities to consumers. Over the course of its 40-year existence, International Playthings, LLC has grown to become one of the largest and most respected suppliers of quality products to the North American specialty industry.
A subsidiary of Epoch Company Ltd., affiliate company International Playthings, LLC offers a comprehensive range of proprietary and distributed brands comprising a wide variety of award winning play things including games, infant toys, preschool toys, dolls, educational toys and activity toys. Additional information on International Playthings, LLC, its brands and individual products can be found at www.intplay.com.