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New Themed Little Princesses, My Baby Princesses and New World of Ariel Dolls to Arrive!

Disney Princess

COSTA MESA, CA (February 2006) – Entering its sixth year as Disney Consumer Products leading large doll licensee, Playmates Toys introduces new dolls and news ways to play with the Disney Princesses! Girls’ favorite Disney Princess characters become companions like never before with soft-body dolls, interactive dolls, and more! My Baby Princess now has fun in the tub, and Little Ariel takes girls on story adventures filled with singing, dancing and more! With new segments to debut under current assortments as well as the introduction of a whole new World of Ariel classic large dolls, little girls everywhere can continue to pretend and play out the fantasy of being a Disney Princess!

“This coming year we are introducing new scales as well as new construction and themes to the ever-popular Disney Princess line, bringing more play patterns to young girls everywhere,” said Lori Farbanish, Vice President Marketing, for Playmates. “Disney Princesses are perfect companion dolls. They offer lots of interaction for the girl!” “We are thrilled that the Princess franchise continues to grow and that our partnership with Disney Consumer Products has created even more ways for little girls to experience the princess fantasy.”

Before once upon a time, the Disney Little Princesses were sweet, young girls who loved to do the things that all little girls like to do. Capturing that innocence, the new 12” Soft and Sweet Little Princesses are just the right size for little hands! Targeted to girls 18 months and up, new smaller size and soft construction offer magical take-along play! Petal Princess Little Princesses are blossom-scented and dressed in flower versions of their classic outfits! Little Princesses also like to share their fashion accessories with you! With Ballerina Little Princesses, now little girls who love to sing and dance can pretend with their Little Princess who now can sing and pirouette, too! Me & My Princess Little Ariel doll is the ultimate Little Princess friend! Little Ariel is fully interactive with an actual flipping tailfin; she can’t wait to take little girls on adventures on land and under the sea!

In 2006, Playmates Toys continues to build upon the Princess Nursery with new play themes and scale opportunities. New Hug & Glow Baby Princesses are soft and cuddly, and with their new glow feature are the perfect bedtime buddies for young toddlers. Bath Time Baby Princesses are ready for fun in the tub! Dressed in their cute terrycloth robes, they float in their own inflatable and change the color of the water with their magic wands!

In Fall 2006, Playmates introduces a new classic-styled Ariel doll, allowing young girls to relive the magical story of Disney’s The Little Mermaid. Ariel is the key princess for 2006 with marketing support around the release of Disney’s The Little Mermaid: Special Edition – one of most celebrated animated films on DVD for the first time.

Playmates Toys will continue to support key segments in 2006 with promotional campaigns.

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About The Playmates Toys Company
Celebrating its 40th anniversary this year, Playmates Toys, Inc., is among the most well respected and innovative marketing and distribution companies in the global toy industry. Playmates has a proven history in the creation of profitable, long-term brand franchises.

Among the company’s best-known proprietary brands are the unique water-filled “Water Babies®” dolls that have sold more than 15 million units to date as well as the category leading “Amazing” brand of interactive dolls and plush toys. Core licensed character and entertainment brands include Disney® Princesses and classic characters, Universal Studios’ ”The Land Before Time,” DIC’s “Strawberry Shortcake,” and 4Kids Entertainment/Mirage Licensing’s “Teenage Mutant Ninja Turtles.” From its offices in Hong Kong, China and the United States, Playmates designs, develops, markets and distributes its products in over 60 countries worldwide. Playmates Toys, Inc., is a division of Playmates Holdings Limited, a Hong Kong-based company whose stock is traded on the Hong Kong Stock Exchange.