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Kids Turn Toy News

Join the search for Waldo in Patch’s New Line of Games

Where's Waldo?

New activity sets let kids color, build and play

BELOIT, WI/NEW YORK, NY—Patch Products will team up with Entertainment Rights for a line of Where’s Waldo?™ family games that will have players saying: Ahh Ha! ™ Look What I See! ™

In September 2008, Where’s Waldo?, everyone’s favorite globetrotter, celebrated his 21st birthday. To kick off the celebration, Waldo has leaped off the pages of books and now will pop up in Patch Products’ newest line of games, available in the summer of 2009.

Join the search! In Where’s Waldo? Ahh Ha! games, you will try to spot 39 items that Waldo saw on his trip across America, around town or on a safari. Shake the tube and jiggle it around until you see everything. If you’re lucky, you’ll even discover the hidden Where’s Waldo? token, which is the most difficult to uncover. The top of the Ahh Ha! tube has easy-to-use write-on wipe-off lists of the items you need to locate. As you spot them, check them off with the included marker.

Where’s Waldo? Ahh Ha! games come in three titles: Across America, On a Safari and In My Town. Kids over 6 and adults of all ages will have fun seeing if they can spot all the items. If you’re playing alone, time yourself to see how long it takes to see everything. You also can take turns spotting items and checking them off the list. Where’s Waldo? Ahh Ha! is great for travel because it can be played anywhere at anytime.

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About Patch Products
Patch Products, headquartered in Beloit, Wis., is a leading manufacturer and marketer of family entertainment products. Board games, card games, puzzles and collegiate-licensed foam sports toys are the core product lines. Top-selling games include Buzzword®, What’s Yours Like?®, Toss Up!®, Swap!® and the Jeff Foxworthy™ You Might Be a Redneck If…™ Game. For more information, visit

About Where’s Waldo?
Created by Martin Handford and first published in 1987, Where's Waldo? is one of the most recognizable characters in the world and a pop culture icon. A global publishing phenomenon with over 46 million books sold worldwide, the successful series is published in over 50 countries and has been translated into more than 25 languages. JOIN THE SEARCH! as the ultimate world traveler leaps beyond books. Spot him online at or look for him in stores or at events. Who knows where Waldo will be spotted next?

About Entertainment Rights
Entertainment Rights is a global entertainment media company with a portfolio that includes some of the world’s most popular children’s, family and pop-culture brands, including Where’s Waldo?™, Tinga Tinga Tales™, VeggieTales®, Lassie®, Casper The Friendly Ghost® and The Lone Ranger®.