Toy Industry Judges & Consumers Adore Superphonic Decoder Cards
Baton Rouge, LA (February 3, 2010) – Like the expression it takes a village to raise a child, two
industry contests, Toy Man® Awards and California’s Family Choice Awards recognize it takes a robot
to raise a good reader! That’s the concept behind the award-winning, whimsical Superphonic Decoder
Cards starring the friendly Alphabotz robots.
Successfully learning to read English requires mastering the art of phonics. Phonics is the understanding
of how letters combine to make sounds and words. Alphabotz Superphonic Decoder Cards by Ideopolis
LLC are an oversized deck of cards developed by a teacher (and parent) to personify 46 sounds of the
English language in an engaging and fun way.
Through captivating robots, children learn to unlock the secrets to phonics and hence, reading. Each
laminated card features a robot wearing a letter or letter team on its chest and an icon on its head that
serves as a constant visual reference to the sound the letter or letter team makes.
As the 2010 recipient of The Toy Man® Seal of Approval, Award of Excellence, and eChoice™ Award
in the Books, CD’s, DVD’s, and Comic Books category, Rev. James G.W. Fisher - Editor / Product
Evaluation Specialist (aka The Toy Man) wrote of the reaction by kids and parents who played with
At the public mall in Woodland Hills, CA, and other locations we brought all of the products for hands-on evaluation, the Alphabotz Superphonic Decoder Cards were the best in their category of product both in response level and popularity. In reviewing our videotapes we were able to establish that every
card was looked at for an extended period of time. With the other two flash card products we had there, they only received a quick once-over glance and the participants never even completed looking at all of the flash cards for those products.
character on each flash card and the other relevant content. The children were absolutely
enthralled by them. I also made note of how parent/child interaction was quite prominent with
these cards. This is a very important factor to consider due to the fact that it also is likely to spill
over into a teacher/student-learning environment. The children are so focused on the Alphabotz
Superphonic Decoder Cards, that outside distractions cause little or no dilution of their
In our reviewing of the consumer hands-on feedback forms which the participants filled out,
there was no room for doubt that the Alphabotz Superphonic Decoder Cards were one of the
most innovative products we have evaluated to date.
Winning the 2009 Family Choice Awards means that judges representing five of
California’s parenting publications – Los Angeles Family, Santa Clarita Family,
South Bay Family, San Gabriel Family, and Ventura Family – were truly impressed
by Alphabotz and would recommend them as “the very best in children’s and
In addition to winning The Toy Man® Award Seal of Approval, Award of Excellence, and eChoice™
Award; and the Family Choice Award; Alphabotz has collected five additional industry awards in just
the past year! These include iParenting Media Award, Dr. Toy 100 Best Children’s Products of 2009,
Tillywig Brain Child Award, Mom’s Choice Award, Creative Child 2009 Preferred Choice Award, and
Mom’s Choice Award Gold.
For more information on Ideopolis and Alphabotz, visit their award-winning interactive website at