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Kids Turn Toy News

Wee Believers® Debuts New Line of Faith-Inspired Toys at 2011 Toy Fair in New York City

Bandai - ThunderCats 8” Collector Figure - Lion-O

Indianapolis, IN (February 3, 2011)- (Virtual Press Office) -- Wee Believers®, a family-owned toy company, will officially debut 16 new faith-inspired toys at the American International Toy Fair 2011, held February 13-16 in New York City.

Wee Believers’ unique toy line aims to recreate how children play by making toys that reflect the core values parents work to instill in them every day.

New items Wee Believers will showcase include Lil’ Prayer Buddy TM, a cuddly and floppy-legged, plush 10-inch lamb featuring recorded prayers recited by a child. Four new Color and Hug TM kits allow children to color and re-color fabric characters after a quick toss in the wash. Wooden toys include a Peek-A-Boo Church TM puzzle with lift and learn flaps, and a lacing toy fashioned in six shapes, including characters from the brightly colored world of Wee Believers, designed to keep little hands busy.

The signature Wee Believers artwork is further showcased on four joyfully decorated Faith Mats TM, placemats designed for everyday use, as well as on holiday items such as a giant Nativity floor puzzle and jumbo Nativity magnets.

Steve and Joni Abdalla, whose own transformational journey as parents inspired their company’s founding, hope to attract as many of the 10,000 international toy buyers to their booth (#6420) at the Jacob K. Javits Convention Center as possible. Since the release of their flagship product, My Mass Kit TM in 2009, parents and educators have come to appreciate the outstanding content, excellent craftsmanship and adherence to the highest safety standards in all their toys.

“We are so excited to kick off 2011 with this amazing new line,” shares Joni Abdalla. “We’re not just making ‘faith-based’ toys; we are giving parents tools that reinforce character and virtue in their kids.”

Current Wee Believers® products are available for purchase at over 100 bookstores and gift shops throughout the U.S., Canada and Australia, as well as on their website at To learn more about Wee Believers or connect to Wee Believers’ social media accounts, visit

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About Wee Believers:
Wee Believers® is a toy company with the mission to inspire children in their faith. Designed with the goodness that parents, relatives, and friends want to pass on to the children they love, the aim of Wee Believers is to educate, entertain, and enrich faith. From plush toys to puzzles and placemats, Wee Believers® is committed to giving children opportunities to build character and virtue – while having fun! Excellent craftsmanship and extensive safety testing are assured in each Wee Believers product. Founded and operated by a dynamic Dad and Mom team, Wee Believers continues to grow and redefine the interaction between children and their toys—making faith FUN.