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Kids Turn Toy News

iToys Spins and Wins License for "Platinum Edition" Wheel of Fortune Electronic Tabletop Game

Irwin Toys

Toronto, Canada, February 6, 2009 – Wheel of Fortune is more than a household name, it's a cultural icon! And now, the ever popular and always entertaining Wheel of Fortune TV game show will be available to fans from coast-to-coast as an electronic tabletop game from iToys, Inc., best known for its wide ranging assortment of electronic games including Deal or No Deal. The Platinum Edition Wheel of Fortune Electronic Tabletop Game makes its debut at the 2009 American International Toy Fair at the Javits Convention Center in New York, February 15-18, Booth 441.

Wheel of Fortune Electronic Tabletop Game plays just like the classic television game show. The electronic game features the popular spinning wheel that players spin to collect prize money and to select consonants and then buy vowels in an attempt to solve each word puzzle.

"Wheel of Fortune is the most successful syndicated game show in history and we are thrilled to offer the official electronic game version to fans in the U.S.," said iToys Toycoon George Irwin. "The game plays exactly like it does on TV, just without hosts Pat Sajak and Vanna White, but with the familiar music and sound effects for a truly realistic and fun gaming experience."

iToys' Platinum Edition Wheel of Fortune Electronic Tabletop Game lets fans play whenever they like, without the glare of a huge television audience. Features include:

  • Full Animated LCD Screen
  • Spinning Wheel
  • Real TV Music & Sound Effects
  • Bonus Play Round
  • Touchpad Letters and Stylus
  • 1,000+ Puzzles
  • Includes $1,000,000 Prize Wedge

Designed for one to three players ages eight and up, Platinum Edition Wheel of Fortune Electronic Tabletop Game will be offered for a suggested retail price of $29.99 beginning in fall 2009.

The Wheel of Fortune TV show, which is produced by Sony Pictures Television, reaches an impressive 47 million viewers per week. It has been the No. 1 show in syndicated television for 92 of the 93 past sweeps with 39% of Wheel of Fortune viewers reporting they tune into the show five days a week. The highly successful game show program produces 195 original episodes of programming each season and repeats 65 episodes throughout the summer.

Wheel of Fortune is renewed through the 2011-2012 season.


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About Wheel of Fortune
Wheel of Fortune is produced by Sony Pictures Television, a Sony Pictures Entertainment Company. It is distributed domestically by CBS Television Distribution and internationally by CBS Paramount International Television, both units of CBS Corp.

About iToys, Inc.
Formed in 2003, iToys, Inc. recaptures the spirit of the highly respected Irwin Toy moniker with original toys as well as beloved classics with a 21st Century spin, including the critically-acclaimed Deal or No Deal electronic games. Led by brothers George and Peter Irwin, toy industry veterans from the venerable Irwin Toy family, iToys is dedicated to recapturing the glory days of Irwin Toy – the Canadian toy company founded by their grandfather – and expanding on the legacy to touch families everywhere. iToys’ all-new generation of cutting-edge toys are designed to dazzle and delight children of all ages.