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Kids Turn Toy News

iToys “Connects” Preschoolers with I Pix Portable Video Player

Irwin Toys

Toronto, Canada, February 6, 2009 – Preschoolers all across the country will soon get “plugged in” to i Pix Portable Video Player, the newest electronic introduction from iToys, Inc., a leading toy company dedicated to putting a 21st Century spin on traditional playthings. With the i Pix Portable Video Player, kids can download fresh content whenever they want from a dedicated website filled with original, age-appropriate and engaging proprietary content. The i Pix Portable Video Player makes its debut at the 2009 American International Toy Fair at the Javits Convention Center in New York, February 15-18, Booth #441.

i Pix Portable Video Player is a rough-and-tumble, water resistant and shock-proof video player with a rechargeable battery that can download cartoons from the i Pix website with the simple click of a button. A rubberized player available in boys and girls colors, pink and green, i Pix Portable Video Player features a large LCD screen for viewing content.

“Personal entertainment devices are coveted by people of all ages and our innovative i Pix Portable Video Player meets the needs of the preschool set head on,” said iToys Toycoon George Irwin. “The i Pix Portable Video Player lets kids take their favorite movies and shows with them wherever they go and enables families to download fresh, kid-safe content appropriate for their child.”

iToys’ i Pix Portable Video Player is a handheld video device sized just right for young children. Features include:

  • Water-Resistant, Shock-Proof Design
  • USB Port and Cord for Downloading Content
  • Rechargeable Battery
  • Web-based Content Storage Library
  • LCD 240 x 360 Screen
  • Big, Kid-Friendly Buttons
  • Earphone Jack
  • Plays up to 2.5 hours

Designed for ages 3 and up, i Pix Portable Video Player will be offered for an SRP of $69.99 beginning fall 2009.

iToys also will offer optional accessories for the i Pix Portable Video Player, including an i Pix Carrying Case that holds the i Pix Portable Video Player, and car charger with USB cable for families on the go.


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About iToys, Inc.
Formed in 2003, iToys, Inc. recaptures the spirit of the highly-respected Irwin Toy moniker with original toys as well as beloved classics with a 21st Century spin, including the critically-acclaimed Deal or No Deal electronic games. Led by brothers George and Peter Irwin, toy industry veterans from the venerable Irwin Toy family, iToys is dedicated to recapturing the glory days of Irwin Toy – the Canadian toy company founded by their grandfather – and expanding on the legacy to touch families everywhere. iToys’ all-new generation of cutting-edge toys are designed to dazzle and delight children of all ages.