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Kids Turn Toy News

iToys Cuddles up with Rutherford the Message Bear Huggable Interactive Plush


Toronto, Canada, February 6, 2009 – Preschoolers may soon be able to drift off to sleep by themselves — with the help of new best friend, Rutherford the Message Bear, from iToys, Inc. A leading toy company dedicated to putting a 21st Century spin on traditional playthings, iToys’ Rutherford the Message Bear offers young children the chance to snuggle up with a soft and cuddly bedtime buddy and receive calming and reassuring words and stories from mom and dad. Rutherford the Message Bear makes his debut at the 2009 American International Toy Fair at the Javits Convention Center in New York, February 15-18, Booth #441.

Rutherford the Message Bear is an interactive plush toy that uses a wireless USB key to communicate audio messages and stories. When Rutherford the Message Bear receives audio messages or a story from a trusted adult, his tummy lights up — red light for messages and blue light for stories. The bear then relays the message or reads the story to the child. In addition, the bear’s tummy acts as a nightlight to lend further comfort to young children. A simple press of the bear’s blue paw activates the light. Rutherford the Message Bear also recognizes wake-up and bedtime, birthdays and special occasions.

“Reassuring children at bedtime so they can put themselves to sleep is an important milestone in a family’s life, and Rutherford the Message Bear helps meet that need in a fun and comforting way that is completely safe and wireless,” said iToys Toycoon George Irwin. “The new toy, helps address the needs of parents and concerns of children in a friendly plush bear that also can be used as an effective communication toy.”

iToys’ Rutherford the Message Bear includes the following features:

  • Record and Playback Messages, Stories and Random Sayings.
  • Wireless USB Key
  • Tummy Lights
  • Automatic Nightlight Shutoff

Designed for ages 3 and up, Rutherford the Message Bear will be offered for an SRP of $39.99 beginning fall 2009.

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About iToys, Inc.
Formed in 2003, iToys, Inc. recaptures the spirit of the highly respected Irwin Toy moniker with original toys as well as beloved classics with a 21st Century spin, including the critically-acclaimed Deal or No Deal electronic games. Led by brothers George and Peter Irwin, toy industry veterans from the venerable Irwin Toy family, iToys is dedicated to recapturing the glory days of Irwin Toy – the Canadian toy company founded by their grandfather – and expanding on the legacy to touch families everywhere. iToys’ all-new generation of cutting-edge toys are designed to dazzle and delight children of all ages.