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Kids Turn Toy News

crazeeHeads

3 new stretch helmet covers by crazeeHeads® at the American International Toy Fair in February 2012

Port Washington, NY February 6, 2012 Fresh from Denver, Colorado and the Snowsports Industries of America Snow Show, and Montreal, Canada's Snowsports Snow Show, crazeeHeads® will be coming back home to New York. Exhibiting at the American International Toy Fair for the first time, held at New York City's Javits Convention Center from February 12 through February 15, 2012, crazeeHeads® can be found at Table I, Booth 4873 in The Launch Pad area that's exclusively for new exhibitors.

This year's past 2 trade shows are already showing promising results. "We are attracting retailers from various parts of Canada who are anxious to try us out," says David Cowen, crazeeHeads' Marketing Director. "We have also recently sent covers to 4 different Boyne family resorts. If this year is as good to us as last year, we will be looking at another spurt of 35% growth and that isn't bad considering how the economy has been treating everyone."

"We're excited to show our complete line of helmet covers to the thousands of toy buyers who have never seen us before," says David Cowen. "And we're especially excited to exhibit for the first time in New York three brand new additions to our stretcheeHeads® spandex line ... These new styles are perfect for boys (and many girls) who skateboard, rollerblade, or ride BMX bikes - but they'll look great on ski and snowboard helmets, too. They're decorated with skulls and chains and zippers and horns and reflective ink - all kinds of innovations that are bound to cause a stir."

Buyers at the Toy Fair will also be able to view our two other stretcheeHeads styles plus our 10 super-cute plush animal covers that are so popular with skiers and snowboarders of all ages. (Yes, even adults wear and love crazeeHeads!) Families find them to be helpful on their annual outings too. (Hey! there goes the raccoon family!)

Helmet usage is growing by leaps and bounds with children and adults. In fact, all employees of Aspen in Colorado and Jackson Hole in Wyoming are now required to wear helmets while on the slopes. In April 2011 New Jersey became the first state to require all skiers and snowboarders to wear helmets. In Europe, it's now mandatory that children in both Austria and Italy wear helmets. No ifs, ands, or buts - and no excuses. So if you MUST wear a helmet, make it cuter, make it funnier, make it better than just a plain plastic shield for your brain!


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crazeeHeads®, based in Port Washington, NY, produces a complete line of helmet covers for skiers, snowboarders, skateboarders, bicyclists - just about any sport for which helmets are worn. All styles are sold online at www.crazeeheads.com or may be purchased by calling 866-4-CRAZEE (866-427-2933). A list of retail stores that carry crazeeHeads is also available on their website. Suggested MSRP range from $23.99 to $36.99.