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Step2

STEP2® COMPANY REVAMPS EASY STEER SPORTSTER™ WHISPER RIDE™ II

Company Listened to Moms Requesting - Mobility, Portability, Comfort

STREETSBORO, OHIO - February 7, 2012 - The knowledge that more and more moms are using push-style ride-ons during everyday outings with their toddlers, led the Step2® team to introduce its brand-new Easy Steer Sportster™ and the Whisper Ride™ II models to make them more portable and ergonomic. The updated, sleek automotive designs also will satisfy parents interested in a more realistic look.

"We are constantly speaking to our customers, mothers, who can evaluate our products and help us improve them," said Jerry McDermott, chief marketing officer, Step2® Holdings.

"The most remarkable upgraded feature of our new Easy Steer Sportster™ is now it is easier to maneuver and turn. We think moms will be equally appreciative about the fold-under handle that comes on both models allowing these ride-ons to easily fit into the trunk of a car."

The 360-steer maneuverability in the Easy Steer Sportster™ is accomplished with full turn front wheels and a center caster wheel that engages for easy swivel turning. The caster wheel can also retract for riding on rough terrain. The hood opens to reveal a storage space perfect for snacks or supplies. Additionally, the Easy Steer Sportster™ features a cup holder and in-dash phone holder as well as a cup holder for adults right in the handle, that pivots and stays level with the ground. The little chauffer will enjoy the steering wheel complete with "beep beep" horn sounds.

The stylish Whisper Ride™ II also features a folding handle that facilitates car transport, as well as two cup holders - one for the child and one for the parent.

Both models feature a seat belt and Whisper Wheels™ for a smooth quiet ride.

Easy Steer Sportster™ (MSRP $ 69.99) and Whisper Ride™ II (MSRP$ 59.99) are being unveiled in the U.S. at the New York Toy Fair, Feb. 12-15. Both will be available at retail during the Summer of 2012. Show attendees will be able to see these and other ride ons at the Step2® booth (booth #1373).


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About The Step2® Company:
The Step2® Company includes the brands Step2® and Infantino® which foster learning and development through creative play in children from birth to school-age years. Based in Streetsboro, Ohio, Step2® is the largest American manufacturer of preschool and toddler toys, and the world's largest rotational molder of children's and home products, including children's play kitchens, playhouses, outdoor toys and ride on toys, as well as home products such as mailboxes, gardening aids and trash cans. Learn more at www.Step2.com.