Nothing says Innovation like the All Around Wagon™, Canopy Wagon™ and Wagon for Two™
STREETSBORO, OHIO - February 7, 2012 - Toddlers and parents who love the
outdoors will be delighted by the latest wagon options from Step2®. The All Around
Wagon™ and All Around Canopy Wagon™ convert from sit in to flatbed and include a
newly designed "trunk" for excursions where storage is a must. Additionally, by special
request, a third wagon - Wagon for Two™ - is available in pink.
"We listened to feedback from moms and made some improvements. We're excited
about the innovation that resulted in both the All Around Wagon™ and version with
Canopy," said Jerry McDermott, chief marketing officer, Step2® Holdings. "Our goal was
to give moms everything they needed in a box. Storage was key since moms were
looking for a way to store and access belongings while their child remains seated in the
wagon - a need which gave way to the rear storage trunk."
The multi-function All Around Wagon™ (MSRP $79.99) includes six cup and snack
holders (two on the exterior for mom) and maintains the brand's popular easy access
door feature. The Whisper Wheels help ensure a smooth and quiet ride for the child and
the easy pull handle design ensures comfort for the rider and puller.
Offering the same features as the All Around Wagon™, the All Around Canopy
Wagon™, (MSRP $99.99) sold exclusively through Costco in 2012, is a great solution
for families that enjoy leisurely outings and value the added protection from the sun. The
fabric canopy is durable and offers both shade and UV protection.
"Our research showed that while red was still a favorite, there is an interest in pink,"
continued McDermott. Girls will be tickled pink, literally, to get a ride in the Wagon for
Two™ (MSRP $69.99), available exclusively through Toys "R" Us in 2012. The wagon's
easy-latch door opens to two contoured seats and deep leg well with molded-in drain
holes. The long handle facilitates pulling and folds under the wagon for easy transport
and storage.
All three products require minimal adult assembly and include two seat belts. Like other
Step2® products, the wagons feature sturdy polyethylene construction that will last
through multiple children and is easy to clean. Plus, molded-in color won't chip or peel.
The new wagons, which are being unveiled in the U.S. at the New York Toy Fair, Feb.
12-15, will be available at retail beginning in the Summer of 2012. Show attendees can
get a sneak peek of the latest wagon models at the Step2® booth (booth #1373).
