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Kids Turn Toy News

Bead The Message “Bead The Message” Color Coded Secret Message Bead Kit & Decoder Initiates National Expansion

Creative & Educational--this new kid’s game exhibiting at TOY FAIR, NYC ---Feb 14th-17th

LONG VALLEY, N.J. --(Business Wire)-- Feb 08, 2010 It’s a great gift. It’s a fundraiser. It’s a party, scout, class or group activity. It’s educational. It’s Bead The Message!

Bead The Message ( is the innovative new kid’s game for ages 5-16. It combines beading, secret message making and decoding in a fun new way. The game allows participants to create any message using 38 different colored beads. Every color represents a number, letter or space or start. The secret message is revealed using a patented decoder card or the online decoder.

“Parents are always looking for fun educational toys for holiday and birthday presents,” said Marci Braunstein, president of Bead The Message. “Teachers and group leaders are pleased to find a fun and easy way to engage children and can easily tailor a Bead The Message activity to their lesson. It can help build communication skills – some creative users are using text messaging abbreviations in their messages.”

“I created Bead The Message because it was something I would enjoy and I could share with my children” Braunstein said. “This is a toy that’s educational and fun,” Mrs. Laura Benbow, a Teacher states, “But don’t tell the kids. Right now, they just want to have fun. The learning will happen naturally.” Bead The Message can also be used to create invitations, event entry bracelets, spelling aids, and shoelace adornments. Accessories are available to create secret message key rings, earrings, backpack clips and zipper pulls. Many of the beads are custom colors and the five extreme glitter beads are highly sought after by crafters.

Each kit contains nearly 1,000 beads, 45 feet of elastic and 20 decoder cards housed in a reusable, compartmentalized container with double locks to keep everything organized. The website sells replacement parts to ensure the longevity of the kit. Special occasion charms and beads are available for holidays.

Bead The Message is a supporter of Give Kids The World, a 70-acre, non-profit resort in central Florida that creates magical memories for children with life-threatening illnesses and their families. Bead The Message offers a charity bracelet with all profits going to Give Kids The World. The bracelet features Bead The Message beads and a custom Give Kids The World’s red and white mushroom charm. A special edition decoder card with the Give Kids The World’s mission statement is included. Almost all kit components are made in and assembled in New Jersey

Bead The Message kits are available at and select toy and hobby stores. Bead The Message will be featured at the Toy Industry Association’s annual Toy Fair (Feb. 14-17) at the Jacob Javitts Center in New York City, booth 5746.

To learn more, visit

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Bead The Message is an LLC established in 2009. We are the exclusive wholesale provider of our primary product, the patent pending kit for making and decoding secret message bead projects. Each bead color stands for a number, letter, space, etc. Kit refills, branded tote bags and note pads, and accessories are also available.