WABOBA® RULES LAND SEA AND AIR - A TOY FOR ALL SEASONS
TOY MANUFACTURER EXPANDS FROM SURF—TO SURFACE
Waboba,® the original water bouncing ball is taking it to the Street with the “Waboba STREET – A ball with Attitude.”
This ball also takes altitude. Like its patented water-bouncing ball counterpart, the Street has amazing bounce properties. Its patent-pending, specially fabricated and designed “dub” or notched surface allows players to vary the ball’s spin, trajectory and bounce by the throwing technique, creating an active game of chase, catch and toss--fun for a twosome or a team. Enjoyment of the Street ball comes from developing your own throwing technique that puts the “dubs” into action. The bounce becomes more “wild” as you throw using different styles, spins or angles. It’s all in the throw. It is predictably unpredictable!
“The Street provides the perfect sales pairing with our new Waboba Surf ball and the Flyer,” states Jeff Newkirk, President of Waboba USA, “Retailers need product that sells year-round and the consumer doesn’t always have access to water. We’ve addressed both with the high-energy of the Street ball which complements the Flyer, our other land-based game. Waboba continues to innovate with new products to entertain the whole family—on land, sea or air!”
The New York Toy Fair provides the ideal venue to introduce the Waboba tri-fecta to new markets as it has for the past two years concentrated on surf, sporting goods and gift stores. “Waboba is a multi-dimensional product,” Newkirk explains, “It’s a toy, it’s a game, it’s a sport—we cover all bases so we need to service the consumer through the retail venue that they shop most. We think toys will be a winner because kids of all ages love to play ball!”
Waboba Street is attractively designed in bright blue and yellow to showcase in an edgy black and yellow package with eye-catching appeal. It couples on display with the new Waboba Surf ball, also in blue and yellow that was created both for retail sales appeal and for family play. The Waboba display units offer joint merchandising for both of the balls, 3-D artwork and video display options. Past sell-throughs demonstrate the success of Waboba’s creative packaging and displays, so this year’s enhancements promise increased impulse buys.
The affordable MSRP of $7.99 is also an advantage of the Waboba balls—packing a lot of fun into a small package and price tag! The Flyer, a rubber base weight with bright yellow and blue feathers flies off shelves and through the air by hitting it by hand or with a racquet; retailing for $9.99, it also meets the under $10 impulse buy criteria. Gloves and racquets are available for up-sells if desired.
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With offices in the US, China and Europe, Waboba is truly an international game with a broad appeal. “Bringing families together playing outdoors is a great shot in the arm for fitness and for our economy,” says Newkirk, “Without spending a lot of money, kids, adults, teams or small groups can have a lot of fun—we like the idea that we are encouraging outdoor play and expenditures that won’t break the budget!”
Waboba will be on display at Booth 5175 at the Toy Industry Association (TIA) Toy Fair, New York, the largest international toy trade show in the Western Hemisphere, February 13-16 at the Jacob Javits Convention Center . Making its debut to the toy trades with two new products after experiencing success for the past two years in the US, Waboba sees the TIA as the ideal venue to grow its business and visibility.
“This is a new world for us and we look forward to making new friends and customers,” Newkirk adds, “For land, sea and air, we’ve got the elements covered with Waboba!”