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Play Along® Introduces Exciting New Care Bears™ to Commemorate their 25th Anniversary and First Ever Theatrical Release

Deerfield Beach, FL – February 9, 2007 – Twenty-five years after capturing the hearts of an entire generation, the Care Bears™ continue to be America’s favorite bears! As part of the Care Bears 25th anniversary celebration, Play Along®, a division of JAKKS Pacific, Inc. (Nasdaq:JAKK), will be unveiling its line of lovable bears with a whole new look, plus a limited edition 25th Anniversary Bear at the 2007 American International Toy Fair. “It’s a true testament to the strength of the Care Bears brand that it is just as relevant today as it was in the ‘80s,” said Tom Delaney, VP of Marketing, Play Along. “We’re excited to celebrate this milestone with Care Bears and acknowledge their special place in the hearts of generation after generation.”

Along with the exciting new Care Bears products and all new entertainment, American Greetings Properties, brand owner, and The Joester Loria Group, exclusive licensing agent for the brand, have developed a full year of retail and marketing promotions celebrating the 25th Anniversary, including the debut of the first ever Care Bears float in the Macy's Thanksgiving Day parade.

This fall, the Care Bears plush toys will have an all-new look based on the characters from the new Care Bears movie Oopsy Does It, which is scheduled for theatrical release in August 2007. The Care Bears fresh, new look will be introduced to consumers this year through entertainment, as well as a full line of all new consumer products. This new look brings out each of the bear’s distinct and unique personalities with more expressive facial features. For ages 3+, SRP $3.99 - $19.99.

To celebrate the silver anniversary of these much-loved characters, the new limited edition Commemorative 25th Anniversary Care Bear will be released in the fall of 2007. Each Anniversary Bear will be accompanied by a special DVD containing the very first Care Bears episode ever, called The Land Without Feelings. This never-before-released episode was created back in the 1980’s, and was never released for distribution. In addition to the rare DVD, the Anniversary Bear will include some special features that will make a perfect gift for Care Bears fans and collectors of every generation! For ages 3+, SRP $19.99

"Play Along has done a fantastic job creating an exciting new line that will delight Care Bears fans of all ages,” said Tamra Knepfer, Senior Vice President, American Greetings Properties. “The Anniversary Bear is beautifully executed and the new look adds an expressiveness to the bears that makes for a fresh and exciting toy line designed for today's kids.”

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About American Greetings Properties
American Greetings’ intellectual property and outbound licensing division, AG Properties was established in 2005 to develop multi-platform entertainment, licensing, merchandising and promotional campaigns for its classic properties, as well as develop a new series of character brands. The impetus for setting up the division was inspired not only by the success of two properties, Care Bears and Strawberry Shortcake, which have made $1.8 billion and $1.5 billion in retail sales respectively, but also the IP, digital, manufacturing and retail core competencies that define the American Greetings Corporation. For more information visit

About The Joester Loria Group
The Joester Loria Group,, is a full-service licensing and marketing agency providing its clients with a full array of services, including: strategic planning, competitive analysis, implementation of licensing strategy, management of publicity and advertising and marketing for licensing programs. The Joester Loria group represents DaimlerChrysler Corporation for Jeep and Chrysler; American Greetings for Care Bears; PepsiCo North America for Pepsi, Mountain Dew, and Aquafina; BBC's Little Robots, Contender Entertainment's Peppa Pig, Baked Goods Leader, Entenmann's Products;; award winning pre-school property Baby Genius and Zippo.

About Play Along
Play Along®, a division of JAKKS Pacific, Inc., is the award-winning toy company behind some of the most recognizable and popular children's toy licenses in the world, including Cabbage Patch Kids®, Care Bears®, Doodle Bear®, Snugglers and the classic good luck Trolls. In addition to traditional toy lines, Play Along also manufactures and markets Speed Stacks®, the official equipment of the World Sport Stacking Association. Play Along’s products are found at specialty, gift and major mass retailers worldwide. For more information about Play Along’s products, visit

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit