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NEW DORA THE EXPLORER® DRESS-UP ITEMS, ACTIVITIES, TV GAMES AND MORE LAUNCH IN 2007 FOR FAIRYTALE MAGIC AND ADVENTURER IN EVERY LITTLE GIRL!
JAKKS Pacific® debuts exciting Dora the Explorer® and Go, Diego, Go™! items at the 2007 International Toy Fair

Malibu, CA – February 9, 2007 -- JAKKS Pacific, Inc. (Nasdaq: JAKK) debuts new Creative Designs International™ dress-up items, Flying Colors® activities and Plug It In & Play TV Games™ for children on-the-go. Based on two of the biggest shows on preschool commercial television, Nick Jr.’s Dora the Explorer® and Go, Diego, Go!™, the new items will be launched at the 2007 International Toy Fair. Now kids can take Dora and her cousin Diego with them wherever they go!

JAKKS’ Dora the Explorer® Make Believe Dress-Up Items for 2007:

    From princess dresses and tiaras, to wands and a whole trunk full of dress-up items and accessories, for the first time ever, JAKKS’ CDI™ division brings Dora the Explorer fans everywhere dress-up items based on everyone’s favorite adventurous preschooler! The beautiful satin Dora the Explorer dresses are perfect for playing make believe adventure along with Dora. The Dora the Explorer Fairytale Adventure Dress will make any girl feel like her fairytale has come true! Girls can dance their way through Dora’s activities with a Dora the Explorer Dance to the Rescue Dress or become a magnificent sea creature with the Dora the Explorer Mermaid Adventure Dress. Accessorize dresses with magical wands, beautiful shoes, enchanted crowns and tons of other accessories! Expected to be available in Fall 2007 at mass retailers nationwide for a suggested retail price of $4.99-$19.99.

    JAKKS’ Dora the Explorer Travel Activities are great all-in-one activities to take on the go! From the Fashion Studio (which includes 6 rubbing plates, 2 stencils, 15 sheets of paper, 2 sticker sheets and 6 crayons) and the Activities Travel Studio (with a magnetic sheet, 4 paper Doll accessory sheets, 5 accessory sticker sheets, 2 paper doll sheets, dry erase board, crayons and a vinyl storage bag!) to the handy Travel Doodle™ Roll Desk (complete with a mini doodle roll desk, stencils, stickers, doodle paper, mini jumbo crayons and a pencil!) Dora Travel Activities are available at mass retailers nationwide now for a suggested retail price of $4.99.

    Dora the Explorer and Go, Diego Go! Jumbo Floor Pads includes a 45 page activity pad and accessories so that kids can color Dora the Explorer or her cousin Diego’s adventures with crayons and watercolors! With so many options, kids can even color and cut paper dolls! Available NOW for a suggested retail price of $9.99.

    Dora the Explorer Chalkboard Activity Purse allows kids to go on an adventure with Dora the Explorer! This adorable canvas pink and purple carry-along purse that includes a black vinyl chalkboard, storage pouch, chalk pieces and attachable flower shaped eraser allows kids to draw and write wherever they go! Expected to be available in Fall 2007 for a suggested retail price of $12.99.

    Creative play just got better with Dora the Explorer Deluxe Roll Desk! With oodles of activities, interactive lights and sounds, kids can spend hours creating and learning with Dora. Prop up the desk and roll out paper, for an easy and fun way to design; with Dora as their inspiration kids can start creating, drawing, and stamping away! Once they are done, put away art supplies in the easy to access storage space provided within the Deluxe Rolling Desk. Expected to be available in Fall 2007 for a suggested retail price of $24.99.

JAKKS’ Dora the Explorer and Go, Diego, Go! Plug It In & Play TV Games™:
    Dora the Explorer Around the World TV Games units feature four brand new Dora the Explorer games in one controller! Swiper® has swiped Friendship Bracelets from children around the world! Dora’s friends in France, Tanzania, Russia and China will provide assistance help along the way, but watch out new swiping animals in each country! Follow Dora and Swiper’s travels as they visit foreign lands to return the bracelets and save Friendship Day.

    Go, Diego, Go! TV Games is based on one of the top-rated preschool shows on Nick Jr. It follows Dora the Explorer’s cousin, Diego Marquez, on a challenging mission in 4 “wild” wildlife adventure games to rescue the Rainforest’s precious animals, and at the same time teaching kids about wildlife and the importance of preserving endangered animals.


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About Nickelodeon & Viacom Consumer Products
Nickelodeon & Viacom Consumer Products manages the third largest licensing business in the world with $5 billion in retail sales in 2005, from such properties as SpongeBob SquarePants and Dora the Explorer. The department handles the merchandising for Nick Jr., Nickelodeon, Paramount Pictures, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, in its 27th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in almost 92 million households and has been the number-one-rated basic cable network for almost 12 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific™, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakkspacific.com.