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K'Nex

K'NEX BRANDS RELEASES FIRST LINE OF ANGRY BIRDS BUILDING SETS

Officially-Licensed Building Toys by K'NEX Will Allow Kids to Build & Play in the Angry Birds World

Hatfield, PA, February, 2012 - K'NEX, the only US construction toy company focused on Building Worlds Kids Love™, is pleased to introduce its first line of officially licensed building sets inspired by Angry Birds, the #1 paid app of all time. Young Angry Birds fans will soon be able to build and play with characters from their favorite app including Red Bird, Yellow Bird and King Pig.

The new products combine the award-winning K'NEX building system with beloved characters from Angry Birds, bringing them from the smartphone to the construction aisle for the first time!

Angry Birds Intro Assortment Building Sets
Favorite characters will fly off the screen as kids build and interact with the Angry Birds world! Fans can choose from one of four fun sets: Red Bird vs. Small Pig, Yellow Bird vs. Medium Pig, Black Bird vs. Small Pig, or Blue Bird vs. Helmet Pig. Every set also includes a fully functional buildable launcher, a white egg accessory, and is compatible with all K'NEX Angry Birds sets. Builders can even use the packaging as an added obstacle! Once built, use the launcher for real-life Angry Birds fun! Suggested retail price is $10.99 each. Ages 5+. Available fall 2012.

Angry Birds "Danger Above" Building Set
With over 170+ parts the Angry Birds fun comes to life with the Danger Above building set! Avid Angry Birds fans can build and then knock down this structure, just like the mobile game! Set includes enough bricks to build a large structure to destroy, a fully-functional buildable launcher, and 2 birds: Red Bird and Orange Bird. Also includes 3 pigs: Small Pig, Medium Pig and King Pig, and a bonus ham accessory. Building set is compatible with all other K'NEX Angry Birds sets. Suggested retail price is $29.99 each. Ages 5+. Available fall 2012.

Angry Birds "T Minus Never" Building Set
The excitement of the Angry Birds world comes to life with the T Minus Never Building Set from K'NEX! Kids can build and then knock down structures—just like in the game! Set features 170+ parts to build and "destroy" and includes 2 birds; Red Bird and White Bird, a fully-functional buildable launcher and 3 pigs: Small Pig, Medium Pig and Moustache Pig, plus a bonus Golden Egg accessory! Building set is compatible with all other K'NEX Angry Birds sets. Suggested retail price $29.99. Ages 5+. Available fall 2012.

The new K'NEX Angry Birds Building Sets will be available Fall 2012.


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About K'NEX Brands Founded in 1992, K'NEX Brands, the world's most innovative construction toy company, was established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K'NEX is America's building toy company focused on Building Worlds Kids Love, and encourages youngsters to "imagine, build and play." For more information, please visit www.knex.com.

About Rovio
Rovio is an industry-changing entertainment media company based in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game for touchscreen smartphones, became an international phenomenon within a year of release, and is now the number one paid app of all time. Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand. For more information, please visit www.rovio.com