Fashion Angels Sews Up License with MGA for Lalaloopsy™
Product Already Stitched into Spring 2012 Planograms
New York, NY - (February 9, 2012) - Fashion Angels Enterprises has sewn up a deal with MGA Entertainment, Inc. for one of the world's most popular character properties. A complete licensed line of high quality craft and activity products featuring the land and characters of Lalaloopsy™ will seamlessly take over Toy Fair when Fashion Angels debuts all of its new Lalaloopsy products in New York this month.
Fashion Angels CEO, Mark Miller, said, "We are extremely excited to work with one of the hottest current properties. Lalaloopsy is a perfect fit for us. We've been able to use some of our greatest product development strengths and expertise in the fashion and craft categories to launch a superior product line that not only complements and extends the brand, but is authentically true to the character property."
The Fashion Angels Lalaloopsy products, highlighted by the Lalaloopsy Magic Gel Sticker Playset Tin (MSRP $8.99), Lalaloopsy Drawing Portfolio (MSRP $11.99), and Lalaloopsy Mini Drawing Set (MSRP $7.99), among other product offerings, were strategically stitched into place by Fashion Angels for a nationwide spring launch.
Consumers will soon be able to find some of the latest Fashion Angels product designs, such as Lalaloopsy Drawing Portfolio Set which has youngsters drawing outfits that are sew cute when stencils are used to trace and create new wardrobes for the Lalaloopsy collection of characters. Just as each Lalaloopsy character features his/her own unique personality traits, Fashion Angles created options so that kids can tailor each outfit to fit the character.
Meanwhile other products in the line offer kits with reusable, official Lalaloopsy Gel Stickers, a Mini Sketch Book for preparing new outfits for Lalaloopsy character favorites, among many other individual products and various sized Lalaloopsy activity kits.
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About Fashion Angels Enterprises:
The Milwaukee-based Fashion Angels Enterprises (formerly known as The Bead Shop), was established in 1996, and quickly earned a reputation for designing and manufacturing high quality tween girls' products. Beginning with craft and beading kits, Fashion Angels Enterprises now encompasses design and craft kits, an eco-friendly line, licensed product lines featuring Project Runway™, Barbie®, Hot Wheels®, Monster High™, Lalaloopsy™, a jewelry and accessory line, and pet products. The company's mission is simple, but something its founders are deeply passionate about: Fashion Angels Enterprises is committed to designing and manufacturing the most innovative, fashion-forward, and safe products on the market. The company strives to provide customers with high quality products that teach valuable skills and ignite a creative spark within each of them. The company is also concerned about the world we live in and believes it's important to help the environment. Its goal is to make as little impact on the environment as possible while still providing customers with exceptional products. Currently, Fashion Angels products are carried by over 10,000 retail stores in the U.S. and are distributed globally. For additional information, please visit the company website at www.fashionangels.com and for the most up to the minute information and to interact with Fashion Angels, like us on Facebook and follow us on Twitter
About MGA Entertainment, Inc.:
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home de?cor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Bratz®, Moxie Girlz™, BFC, Ink™, Rescue Pets® and Zapf®. The Company is continuing its tradition of creating imaginative doll brands for girls. For more information please visit: www.mgae.com or www.lalaloopsy.com .