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NAT & JULES™

NAT & JULES™ INTRODUCES BABY COLLECTION SURE TO DELIGHT PARENTS, INFANTS & TODDLERS

New Line to Include Plush Dolls, Animals, Activity Sets, Blankets, Rattles and More

LEAWOOD, KS - Spring 2012 - Nat & Jules™, a new plush and gift division of DEMDACO, a leader in the gift and home décor marketplace, is proud to announce the arrival of its first line of plush baby products. Made from the softest and safest materials available, the line features plush dolls, animals, blankets, wearables and gift items that will engage and stimulate babies, all while complementing their nursery. The collection will arrive in stores this spring.

From the Sweet Baby™ collection, a fresh take on traditional pink and blue teddy bears, to the Snuggle Love line, which features plush monkeys and owls in contemporary colors, Nat & Jules' baby products make wonderful shower, birthday or baptism gifts for young boys and girls. In addition, parents and gift givers can rest assured knowing that each product is designed with young children's safety in mind - from embroidered details to sound devices tucked safely inside select items.

"We designed the Nat & Jules Baby collection to give parents a variety of options to introduce infants to the plush category," said Christine Lien, vice president product development, Nat & Jules. "This collection is perfect for modern moms who are looking for baby products that are on trend with contemporary designs and colors; babies will love the ultra-soft plush of the animals and blankets in the Nat & Jules Baby collection."

The 2012 Nat & Jules Baby collection includes:

SWEET BABY ™
The Nat & Jules Sweet Baby™ line offers parents, babies and gift givers traditional bears, blankets and rattles in soft and sweet pink and blue. The Sweet Baby products are perfect for infants thanks to the ultra-soft plush that's used to create each item.

SWEET BABY BEARS
(NAT & JULES/Ages 0 years & up/Approx. Retail Price: $10-40/Available: Spring 2012)
The classic gift of an ultra-soft plush bear in pink or blue is sure to become baby's favorite friend in his or her early years. The brand's fresh new teddy bear design with a matching satin ribbon adds a modern touch to a timeless favorite for babies and children. Styles available: pink or blue in small, medium, large or extra-large. Each sold separately.

MUSICAL BEARS
(NAT & JULES/Ages 0 years & up/Approx. Retail Price: $26/Available: Spring 2012)
Nat & Jules™ Musical Bears combine the exquisite plush that babies love with a soothing lullaby that will make bedtime a relaxing experience for parents and babies. The Musical Bears sway their heads while playing the calming and popular Brahms' Lullaby. Styles available: pink, blue.

BEAR PUPPET BLANKET
(NAT & JULES/Ages 0 years & up/Approx. Retail Price: $18/Available: Spring 2012)
Babies will be entertained and comforted by the ultra-soft plush of the Bear Puppet Blanket. Thanks to this Nat & Jules™ blanket, parents can add a puppet show to their child's bedtime routine. This blanket does double duty as a whimsical puppet and a perfectly sized blanket that will keep babies warm. Styles available: pink, blue.

BLANKET WITH BEAR RATTLE
(NAT & JULES/Ages 0 years & up/Approx. Retail Price: $26/Available: Spring 2012)
The Nat & Jules™ Blanket with Bear Rattle is sure to become baby's most treasured blanket thanks to the ultra-soft plush material. The traditional pink and blue color options with a small pocket that includes a four inch teddy bear rattle makes this item the perfect gift for a new baby. Styles available: pink, blue.

BEAR RATTLES
(NAT & JULES/Ages 0 years & up/Approx. Retail Price: $6-12/Available: Spring 2012)
The Nat & Jules™ line of Bear Rattles combines the sweet, soft pastel pink and blue colors with soft-sounding rattles that are sure to entertain babies. Each rattle in the line features embroidered details that are safe for babies. Styles available: pink or blue flatso rattle, pink or blue wrist rattle, pink or blue rattle with rings. Each sold separately.

BEAR BOOTIES
(NAT & JULES/Ages newborn to 10 months/Approx. Retail Price: $12/Available: Spring 2012)
Keep newborns and infants warm and cozy with Nat & Jules'™ Bear Booties. Featuring ultra-soft plush and an adorable bear face, these booties are a delightful way to keep babies comfortable. Booties fit newborns to 10 months. Styles available: pink, blue.

SNUGGLE LOVE
The Snuggle Love line from Nat & Jules™ features a variety of soft materials and textures that will lead to an engaging tactile experience for babies. This line was created with a contemporary color palette that will look great with today's modern decorating trends.

MOMO & MEI MEI MONKEYS
(NAT & JULES/Ages 0 years & up/Approx. Retail Price: $10-18/Available: Spring 2012)
It's time to monkey around with Momo and Mei Mei, the friendliest and softest monkeys in the Snuggle Love line! These plush monkeys feature soft colors and a custom pattern that will complement any modern decorating scheme. Each sold separately. Styles available: small and large.

OLLA & OLLIE OWLS
(NAT & JULES/Ages 0 years & up/Approx. Retail Price: $8-15/Available: Spring 2012)
Meet Olla & Ollie, baby's newest animal friends. Featuring a contemporary design and a modern color scheme, these plush owls are a welcome addition to modern nurseries. Olla features vibrant pink and yellow colors, while Ollie is in bright blues and greens. Babies and parents will love Ollie and Olla's contrasting textures. The overall plush makes Olla and Ollie the perfect cuddly animals, while their soft boa corduroy accents are a tactile delight for babies! Each sold separately. Available in small and large.

MONKEY BLANKETS
(NAT & JULES/Ages 0 years & up/Approx. Retail Price: $14/Available: Spring 2012)
Nat & Jules™ Monkey Blankets are a cuddly addition to naptime! Featuring super soft plush and a unique printed pattern, babies will love snuggling up with their Monkey Blanket. The 13" height is the perfect size to provide comfort and security to a baby. Styles available: pink, blue. Each sold separately.

NOAH & FRIENDS
The Noah & Friends line from Nat & Jules™ features fun, playful characters that will delight babies. Featuring ultra-soft plush and subdued colors, each piece is a great addition to playtime.

NOAH & FRIENDS PLUSH
NAT & JULES/Ages 0 years & up/Approx. Retail Price: $12/Available: Spring 2012)
It's a jungle out there! Noah & Friends plush introduces babies to exciting jungle animals, including a lion, monkey, giraffe and elephant. Each 7.5" animal features super soft plush and embroidered facial features that make the animals safe for babies. Each sold separately.

ARC ACTIVITY PLAY SET
(NAT & JULES/Ages 0 years & up/Approx. Retail Price: $30/Available: Spring 2012)
The Nat & Jules™ Arc Activity Play Set brings the fun, playful characters of Noah's Arc to the nursery. The ultra-soft plush arc includes plush characters that rattle or squeak to give babies an interactive experience. The adorable monkey, lion, elephant and giraffe are the perfect size for the littlest hands.

NOAH & FRIENDS MUSICAL PULL DOWNS
(NAT & JULES/Ages 0 years & up/Approx. Retail Price: $20/Available: Spring 2012)
Nat & Jules™ is bringing musical fun to the nursery with their Noah & Friends Musical Pull Downs. Simply pull down on the soft plush giraffe or elephant to delight baby with the soothing medley of "Twinkle, Twinkle, Little Star" or "Old MacDonald Had a Farm." Styles available: giraffe, elephant. Each sold separately.

DOLLS & ACTIVITY
The Nat & Jules™ Dolls & Activity line feature super soft plush dolls that have an added interactive play component. Babies will love playing with the cuddly and soft plush and learning important skills with the activity dolls.

MY FIRST DOLL
(NAT & JULES/Ages 0 years & up/Approx. Retail Price: $6-12/Available: Spring 2012)
Introduce babies to the comfort of a best friend with My First Doll. Made of soft plush and available in small and large sizes, My First Doll is sure to become a treasured toy for little girls. With embroidered facial features and soft yarn hair, My First Doll is a safe and soft first toy. Styles available: Blonde in small and large, Brunette in small and large. Also available in blonde rattles. Each sold separately.

ACTIVITY DOLL
(NAT & JULES/Ages 1 year & up/Approx. Retail Price: $25/Available: Spring 2012)
Meet Kailey and Connor, Activity Dolls that incorporate interactive learning into playtime. Each activity doll helps teach children basic dressing skills - zipping, buttoning, tying and fastening - with the help of the plush doll's outfit. At 14" tall, these dolls are the perfect size for small hands. Each sold separately.

TENDER BLESSINGS
The Tender Blessings line from Nat & Jules™ is a soft and sweet way to introduce prayer and faith to a child. The ultra-soft, religious lamb icon is a cuddly friend for babies and provides an interactive experience by playing "Jesus Loves Me" or the Now I Lay Me Down to Sleep prayer.

NOW I LAY ME DOWN TO SLEEP LAMB
(NAT & JULES/Ages 0 years & up/Approx. Retail Price: $18/Available: Spring 2012)
Introduce faith to your child at an early age with the Nat & Jules™ Now I Lay Me Down To Sleep Lamb. Made of soft plush, this lamb cuddles with its own cozy blanket that features an embroidered cross. When it's time for bed, simply press the lamb to hear the prayer, Now I Lay Me Down To Sleep. Styles available: pink, blue.

JESUS LOVES ME LAMB
(NAT & JULES/Ages 0 years & up/Approx. Retail Price: $16/Available: Spring 2012)
Babies will love the combination of super soft plush and music of the Jesus Loves Me Lamb. Featuring an embroidered face and cross that are safe for the youngest babies, this plush plays the music of the popular religious song, "Jesus Loves Me." Styles available: pink, blue.

TENDER BLESSINGS LAMB
(NAT & JULES/Ages 0 years & up/Approx. Retail Price: $12/Available: Spring 2012)
Babies will love cuddling with the Tender Blessings Lamb thanks to the contrasting textures of the soft plush and the satin bow ribbon. Perfectly sized at 7.5" tall, this plush is sure to become a constant companion as a baby gets older. An embroidered cross on the lamb's foot adds an extra special touch.


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About DEMDACO
In 1997, Dave and Demi Kiersznowski founded DEMDACO, a company dedicated to conducting business as it ought to be. Today, DEMDACO manufactures and distributes artist-driven gift and home décor products that lift the spirit and help people connect in meaningful ways. The DEMDACO family of brands includes Willow Tree®, Silvestri™, Big Sky Carvers® and Nat & Jules™, a children's plush and gift division formed in 2011. DEMDACO products are sold primarily at specialty and independent retailers nationwide. For more information about DEMDACO and its brands, please visit www.demdaco.com. Consumers can contact DEMDACO's customer care line with inquiries: (888) 336-3226.