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CDI’S® ENCHANTED TALES INTERACTIVE VANITY MAKES LITTLE GIRLS FEEL LIKE A REAL DISNEY PRINCESS!

Malibu, CA – February 10, 2007 – CDI, a division of JAKKS Pacific, Inc.® (NASDAQ: JAKK), is proud to introduce its newest Disney Princess-themed Enchanted Tales line, including its Disney Princess Enchanted Tales Interactive Vanity and Interactive Throne, making royalty a reality for every little precious princess!

The Disney Princess Enchanted Tales Interactive Vanity allows every little princess to interact with all of Disney’s most popular princesses. The Disney Princess Enchanted Tales Interactive Vanity comes with a magical wand that activates all of its special features. A simple motion of the magical wand and spectacular images of the Princesses appear and speak directly to the future princess. Another mere wave of the wand will open all the doors to her bountiful secret treasures. As each item is exquisitely jeweled throughout the salon, the Disney Princess Enchanted Tales Interactive Vanity will make every little girl believe that she clearly is the fairest one of all! The Suggested Retail Price is $69.99.

The Disney Princess Enchanted Tales Interactive Throne will joyously provide the royal treatment for every princess. Just a press of her magical scepter and a fabulous fanfare begins. The Disney Princess Enchanted Tales Interactive Throne allows every little girl to record her own name so she can be personally introduced and addressed. Princess pampering features also include a twinkling crown overhead, elaborate gold detail and a soft cushion. Take a seat Princess, as your throne awaits you! The Suggested Retail Price is $49.99.

The Disney Princess Enchanted Tales Magical Talking Kitchen is perfect for the Royal Highness of the family to create an imaginative scenario with either her pretend playmates, or by having her little princess friends over for a high tea with delicious cookies and crumpets. The Disney Princess Enchanted Tales Magical Talking Kitchen includes 11 mystical phrases and makes realistically delightful sounds. The Disney Princess Enchanted Tales Magical Talking Kitchen has 18 accessories which include beautifully embellished teacups, a tea pot, saucers, dishes, and play food - perfectly suited for any princess of high royalty! The Suggested Retail Price is $59.99.

The Disney Princess Chic Boutique Cash Register allows little girls to go on a shopping spree and choose their favorite Princess to accompany them as they hunt for their long list of royal items. With a real working barcode scanner, the ability to scan prices tags will create hours of fun. When they are done shopping, a royal Princess can total her very own purchases and pay by cash or debit and give her that all grown-up feeling just like her mommy. The cash register also features a real working calculator and microphone, approval for debit card transactions and a receipt area. Over 65 components such as a tiara, necklace, play money, price tags, coins and a debit care, make the Disney Princess Chic Boutique Cash Register a bundle of educational entertainment. The Suggested Retail Price is $34.99.

Enchanted Tales Interactive has every imaginable princess-themed accessory to make every princess feel like royalty. Beautifully laced princess gowns, diamond-studded tiaras, glittery slippers, exquisitely jeweled magical wands and jewelry, purses, hair pieces, make-up, just to name a few. The Suggested Retail Price is $4.99 - $ 9.99.

The entire Enchanted Tales Interactive product will be available at retailers nationwide in Fall 2007


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About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakkspacific.com.