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iPieces Fishing Game

PRESSMAN TOY INTRODUCES NEXT-GENERATION BOARD GAMES FOR THE WHOLE FAMILY WITH NEW IPIECES GAMES FOR IPAD

Available at Mass and Specialty Retailers Nationwide in June 2012 Showcased at the American International Toy Fair in New York City, Booth #643

New York, February 10, 2012 - Pressman Toy Corporation, known for delighting families with classic games and innovative licensed products for nearly 100 years, has partnered with leading European toymaker Jumbo to bring a revolutionary line of "board" games called iPieces to America. It's simple. Consumers purchase the iPieces to the game of their choice and then download the free corresponding app, instantly turning their iPads into an on-the-go family game board.

"iPieces combines the best of two worlds: the charm of playing a game together and the interactive world of the iPad," said Jim Pressman, President, Pressman Toy. "Jumbo's European launch of iPieces games in 2011 was met with much success and excitement and now Pressman Toy is thrilled to bring these games to families in the U.S.."

Pressman iPieces provide an extra dimension to traditional group games. The figures activate astonishing animations and special effects on the iPad, which literally bring the game to life. For example, in the "Fishing Game" players can hear the water splashing over the iPad; and the snakes slither over the board when playing "Snakes & Ladders."

In each game pack, consumers will find the interactive iPieces and game accessories for that particular game, along with an instruction sheet that includes a link to the free iPieces game app. All that's needed is an iPad and a few fellow players. And then, let the games commence!

iPieces are suitable for both the iPad 1 and iPad 2, and can be used in combination with the free corresponding apps in the Appstore. iPieces are made of strong, durable and abrasion-resistant material. iPieces are iPad safe under normal use.

Pressman Toy will introduce a range of iPieces games for families and kids of all ages to play together for summer 2012, each retailing for under $15. The initial assortment includes:

iPieces Game of Goose
iPieces brings the Game of Goose to life! See how your goose flies over the game board or gets stuck in the well! Move across the game board and see how your interactive iPieces unlock fantastic animations of flying geese.
For 2 to 4 players, ages 4 and up. MSRP: $9.99

iPieces Fishing Game
Experience how the classic fishing game comes to life when you try to catch a fish with your iPieces fishing rod and drag it to your bucket to score points. But watch out for the Heron and the Pike! This iPieces fishing game provides hours of fun for the whole family!
For 2 to 4 players, ages 4 and up. MSRP: $9.99

iPieces Snakes & Ladders
iPieces brings the classic Game of Snakes & Ladders to life! Move across the game board and place your ladders strategically to reach the top. Experience how the snakes writhe and hiss!
For 2 to 4 players, ages 4 and up. MSRP: $9.99

iPieces Air Hockey
Experience the thrill of hitting the puck with the real iPieces hockey strikers on your iPad. Compete with your friends to win the tournament! iPieces makes playing air hockey even more fun!
For 2 to 4 players, ages 4 and up. MSRP: $9.99


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About Pressman Toy Corporation
Pressman Toy Corporation, the third largest game manufacturer in the United States, was founded in 1922. The company has released many strong brands that consumers have enjoyed for generations, such as Rummikub, MASTERMIND and Tri-Ominos. One of the first companies in the industry to begin licensing popular characters and content for toys and games, Pressman Toy has created games and puzzles based on Modern Family, The Smurfs, Happy Feet Two, Diary of a Wimpy Kid, NCIS, Dinosaur Train, Looney Tunes, Hello Kitty, and Scooby-Doo! as well as popular games shows Deal or No Deal and Wheel of Fortune. Further information about Pressman Toy can be found at www.pressmantoy.com.

About Jumbo
The Royal Jumbo, part of the Jumbo-Diset Group, develops, manufactures and sells games, puzzles and toys. The Jumbo-Diset Group has its head offices in Zaandam the Netherlands and Barcelona Spain with subsidiaries in Belgium, Germany, the UK, France and Portugal. www.jumbo.eu www.diset.com