Imagination Brands to roll out new packaging for its popular arts & crafts activity kit
Beverly, Massachusetts - February 10, 2012 - Imagination Brands, Inc., maker of the Doodle
Roll® Activity Kit, has entered into a strategic alliance with Emanio Creative to provide
exceptional packaging design and graphics for the company's Doodle Roll® brand. Emanio
Creative is known for its comprehensive branding and packaging expertise, along with its
extensive retail experience.
Current plans for the Doodle Roll® include introducing an expanded line of themed and seasonal
offerings along with unique fun versions of the Doodle Roll®, featuring the company's own
exclusive “Doodle” characters.
A preview of the newest Doodle Roll® version and
accessories will be exhibited at Toy Fair 2012.
Emanio Creative Founder and Creative Director
Evan Gross is pleased at the opportunity of working
closely with Imagination Brands.
Gross said, "Imaginations Brand's team is very
dedicated to the Doodle Roll® project and their
energy is terrific. Collectively, we have built in all
the components needed to assure the brands success
and we look forward to a long relationship with the
Doodle Roll® family. Imagination Brands'
commitment to developing products that inspire
young people to use their creativity is infectious!"
News | Toy News
ABOUT IMAGINATION BRANDS, LLC
The Doodle Roll® Activity Kit is made in America and was invented by parents Diana and Marc
Cooper. Their vision was to develop a platform that enabled children a way to express their
creativity and imagination no matter where they were - and to have fun while doing so.
The company's goal is to offer safe, useful, and fun products that feed every child's imagination
while being made in an environmentally and socially responsible way. Just like there is no limit
to the fun and imaginative ways to use the Doodle Roll®, Diana and Marc never stop thinking of
innovative and creative ways to expand the Imagination Brands, Inc. line of products. Their new
website is http://www.doodleroll.com