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Kids Turn Toy News


Imagination Brands to roll out new packaging for its popular arts & crafts activity kit

Beverly, Massachusetts - February 10, 2012 - Imagination Brands, Inc., maker of the Doodle Roll® Activity Kit, has entered into a strategic alliance with Emanio Creative to provide exceptional packaging design and graphics for the company's Doodle Roll® brand. Emanio Creative is known for its comprehensive branding and packaging expertise, along with its extensive retail experience.

Current plans for the Doodle Roll® include introducing an expanded line of themed and seasonal offerings along with unique fun versions of the Doodle Roll®, featuring the company's own exclusive “Doodle” characters.

A preview of the newest Doodle Roll® version and accessories will be exhibited at Toy Fair 2012.

Emanio Creative Founder and Creative Director Evan Gross is pleased at the opportunity of working closely with Imagination Brands.

Gross said, "Imaginations Brand's team is very dedicated to the Doodle Roll® project and their energy is terrific. Collectively, we have built in all the components needed to assure the brands success and we look forward to a long relationship with the Doodle Roll® family. Imagination Brands' commitment to developing products that inspire young people to use their creativity is infectious!"

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The Doodle Roll® Activity Kit is made in America and was invented by parents Diana and Marc Cooper. Their vision was to develop a platform that enabled children a way to express their creativity and imagination no matter where they were - and to have fun while doing so. The company's goal is to offer safe, useful, and fun products that feed every child's imagination while being made in an environmentally and socially responsible way. Just like there is no limit to the fun and imaginative ways to use the Doodle Roll®, Diana and Marc never stop thinking of innovative and creative ways to expand the Imagination Brands, Inc. line of products. Their new website is