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Kids Turn Toy News


Nukotoys Combines Physical and Digital Play As Never Before Seen

Animal Planet and Monsterology NUKO™ Cards Coming in Spring 2012
Silicon Valley's Toy Company Innovates the $21 Billion Toy Industry

SAN FRANCISCO (February 2012) - Nukotoys, Silicon Valley's toy company, has announced the Spring 2012 release of its two launch titles, Animal Planet: Wildlands and Monsterology. Innovating a new category of toys that combine physical and digital play, Animal Planet and Monsterology NUKO™ are collectible cards containing characters and items that magically appear in game Apps when tapped to the screen of an iPad™, iPod touch™, or iPhone™. NUKO™ cards will become available at retailers nationwide in conjunction with the release of two game Apps this Spring.

"Today's digitally sophisticated children download game Apps as part of everyday fun," explains Penman. "Kids nowadays don't want traditional plastic toys that have no intelligence to them - they want iPads and iPods. As Silicon Valley's toy company, Nukotoys understands this fundamental shift. With Animal Planet and Monsterology NUKO™ cards that magically link to iPads and iPod touches and iPhones, we're giving kids physical toys that meet their digital expectations."

Bringing Silicon Valley smarts for the first time to the $21 billion toy industry, the muchdiscussed start-up is headed by two San Francisco entrepreneurs with proven track records in technology innovation and creative excellence:

  • Raderman pioneered user-generated online video in 1998 as the Founder of IFILM (the YouTube of the Dot Com era, sold to Viacom/MTV in 2005), and also founded Obscura Digital, the world leader in large-scale interactive video that Inc. Magazine recently crowned as having "the coolest office in the world."
  • Penman was Partner and Executive Creative Director for global advertising powerhouse Euro RSCG before leaving to found his own creative marketing agency, The Guild, as well as Catapult Entertainment, a children's property financing company.

The two partners have assembled a dream team that includes Richard Garfield, creator of Magic the Gathering and Pokemon, the two most beloved trading card games in history; Peter Adkison, founder/CEO of Wizards of the Coast, publisher of Magic and Pokemon; Gordon Radley, former president of LucasFilm; Tom Kalinske, former CEO of Mattel, Sega of America, Leapfrog, Knowledge Universe, and Matchbox; and Karen Gruenberg, a longtime leader at Children's Television Workshop, who also helped launch the kids' cable networks Noggin and Sprout.

"Silicon Valley has innovated if not radically transformed every industry on the planet, but not the $21 billion toy industry," said Raderman. "Given the importance that toys play in every family's life, this makes no sense to us. Toys of yesteryear still line retail shelves, but don't satisfy today's kids, and are not sustainable. We've brought together some of the best minds from toys, video games, entertainment, and education to help us usher the toy industry into the 21st century."

For its launch titles, Nukotoys has established worldwide licensing deals with Templar Publishing, creator of the New York Times' best-selling Ology book series including Monsterology, Wizardology, Vampireology, Egyptology, Pirateology, Oceanology, and Mythology; and Discovery Communications, owner of the Animal Planet television network.

"I've seen hundreds of proposal for our books, but never anything as magical as Nukotoys' ideas," said Amanda Wood, managing director of Templar Publishing. "The books will be linked to online and collectible cards in a way that seems almost like wizardry."

Monsterology NUKO™ work with a turn-based strategy game App where kids (and adults!) collect, train, trade, and play with 3D mythological creatures such as Unicorns, Cyclops, and Sea Serpents, all in a quest to become "Master Monsterologists."

Animal Planet: Wildlands NUKO™ work with a free-roaming exlploration game App where kids of all ages collect, trade, learn about, and interact with with 50 exotic animals in the Wildlands.

As an alternative to using the physical NUKO™ trading cards, players can also purchasing virtual cards from within the Apps. Players will receive one free pack of virtual cards when they download the free App.

The starting price point for the physical NUKO™ cards is $1.99 for an introductory pack of three, and will be available at retailers nationwide in Spring 2012.

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About Nukotoys
Nukotoys, Silicon Valley's toy company, is redefining toys for today's digitally fascinated kids and engaged parents. The start-up has the ambitious vision of transforming the $21 billion toy industry by creating toys and games that combine digital and physical play. In Spring 2012, Nukotoys will address the $2 billion trading card segment with the launch of Animal Planet and Monsterology NUKO™, collectible trading cards containing characters and items that magically spring into action when touched to the screen of an iPad, iPod Touch, or iPhone.