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Kids Turn Toy News

Fruit Ninja

JAZWARES™ NAMED WORLDWIDE MASTER TOY LICENSEE FOR HALFBRICK STUDIO'S HIT APP, FRUIT NINJA™

First Line of Fruit Ninja Toys & Electronics to Hit Shelves in 2012

SUNRISE, FL - January 2012 - Jazwares™, a leader in the licensed products marketplace, slices into the mobile app category with the announcement it has been awarded the master toy license for Halfbrick's hit app, Fruit Ninja™. Inspired by Fruit Ninja's fruit-slicing, action-packed adventures, Jazwares' new range will include figures, plush and electronics with interactive features that will bring the Fruit Ninja app to life.

"Jazwares is extremely excited to add Fruit Ninja to our successful roster of licenses," said Laura Zebersky, executive vice president sales, Jazwares. "We hold master toy licenses for some of the top television shows and children's properties available, and there is no doubt that we are ready to move into the app category. Fruit Ninja is a fun, colorful and unique app that will translate well into toys and electronics."

Jazwares' Fruit Ninja line includes fruit figures and plush featuring splat sound effects, slicing features, ninja blades and branded bandanas; electronics will include Fruit Ninja-themed headphones and speakers. Products will hit store shelves this spring.

"Fruit Ninja is one of Halfbrick's most recognizable brands, so it is important that Fruit Ninja toys and consumer electronics are an extension of the app, providing consumers with an experience that's just as satisfying," said Shainiel Deo, CEO, Halfbrick Studios. "Jazwares has done an outstanding job bringing the excitement of Fruit Ninja to life, allowing consumers to feel like Fruit Ninja warriors with details like ninja bandanas and real fruit-slicing action."

With over 100 million downloads to date, Fruit Ninja, which was initially released for iPod Touch and iPhone platforms in April 2010, was recently named one of the 'Top 50 Apps of 2011' by TIME. The app is currently available on five different platforms including Xbox Kinect and Facebook.


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About Jazwares, Inc.
Headquartered in Sunrise, Florida, Jazwares, Inc. has been committed to creating 'quality products that push the boundaries of product design' since 1997. With its focus on innovation and function, Jazwares has established itself as a well-respected leader in the licensed products industry, delivering a diverse line of goods featuring some of the most contemporary entertainment properties in the marketplace. Today, through the expertise of their design specialists, Jazwares continues to offer a wide array of products and has expanded its line of action figures and electronics with some of today's hottest licenses around. This includes Fanboy & Chum Chum™, Adventure Time™, Poptropica┬«, Star Wars™, WWE™, Ben 10™, Beyblade™, Sonic the Hedgehog™, Mortal Kombat™, Street Fighter™, "Robot Chicken," among others. Jazwares' goal is to invent toys and related products that are new to the marketplace, featuring the licenses that kids want at an affordable price. For more information about Jazwares, Inc., please visit www.jazwares.com.

About Halfbrick
Founded in 2001, Halfbrick has been on the forefront of the Australian game development industry for more than a decade. After years of experience developing licensed titles for platforms such as Game Boy Advance, Nintendo DS and PSP (PlayStation Portable) system, the studio has begun expanding its portfolio with a range of original self-published games for downloadable platforms. In 2010, Halfbrick became one of the most well-known independent developers in the world with the success of Fruit Ninja, Monster Dash and Age of Zombies on mobile devices, and other releases such as Raskulls on Xbox LIVE Arcade. The studio continues to create fun and unique games and looks to explore new opportunities and technologies in the world of casual games development. For more information about Halfbrick, please visit www.halfbrick.com.