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ENDLESS GAMES CREATING GAME PLAY BASED ON HOOKED ON PHONICS
Three New Board Games Set to Debut at Toy Fair 2007

NEW YORK – February 11, 2007 -- Endless Games announced today that has joined forces with the leading education company, Educate Products, LLC. to create three innovative and fun board games based on the popular Hooked on Phonics brand. Hooked on Phonics, operated by HOP, LLC, a division of Educate, Inc., is a leading creator of educational products for families that are fun and easy to use and get results. This marks Endless Games first foray into the educational toy category, estimated to be a $1.4 billion market in the United States.

According to the multi-year license, Endless Games will create and market three board games that incorporate the fundamentals of Hooked on Phonics into a fun-filled yet educational game play pattern for children ages 3 - 6.

  • THE RATINI BROTHERS' ALPHABET CIRCUS (MSRP $19.99/Ages 3 - 6) Play along with Hooked on Phonics rascals: Colby, Mo and Jack with this activity set where you earn cards for completing each challenge. A deck of 52 activity cards features challenges like hopping across the vowels, using beanbags to hit the first letter of the word "Cow" or use the beanbags to spell different words like "S-U-N." All play patterns reinforce learn-to-read skills.
  • HIP-O'S MENU MATCH (MSRP $14.99/Ages 3 - 6) With a fun food theme, children will spin the spinner and use their spatulas to match letters to words that start with the same letter. With three different levels of play that help to reinforce the vowel letters to get them on their way to reading fun. Each new level introduces more and more level culminating in level three where players get to use all 3 food flippers!
  • POP FOX'S ROLL AND READ (MSRP $14.99/Ages 3 – 6) With 8 consonant letter cubes, 30 double sided 3-letter word cards and 30 double sided cards with 4 and 5 letter words children will learn to recognize and spell simple, familiar words. Three levels of play allow for appropriate game play while gaining mastery in spelling and reading upon graduating to the next level.


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About Educate Products, LLC
Educate Products is a leading creator of educational products for families that are fun, successful and easy to use. The company works with professional educators, interactive designers, writers, artists and parents to develop step-by-step learning systems that help teach children critical learning skills to help them succeed in school and in life. Educate Products produces, distributes and markets products for the well-known Hooked on Phonics, Reading Rainbow and Sylvan Learning brands. Hooked on Phonics products are available at major retailers nationwide and online at http://www.hookedonphonics.com.
About Endless Games
Endless Games, founded by industry veterans Mike Gasser, Kevin McNulty and game inventor Brian Turtle, specializes in games that offer classic entertainment and hours of fun. The three have an uncanny ability for discovering and developing hit games. Their record speaks for itself with successes such as: Trivial Pursuit™ Pictionary® and Six Degrees of Kevin Bacon™ to name a few. Recent efforts have focused on re-launch of several popular games from the 50s, 60s, 70s and 80s including the vastly popular reintroduction of the game Password™. To learn more about company's game offerings, visit http://www.endlessgames.com.
Hooked on Phonics, the Hooked on Phonics logo, and the Hooked on Phonics characters are trademarks or registered trademarks of HOP, LLC.