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Cranium Still Tops at Ten
Board Game Celebrates 10th Anniversary with Cranium WOW
Game of the Year Nomination

Cranium Still Tops at Ten

SEATTLE (Feb. 11, 2008) — Hillary was in the White House. John Glenn returned to space. only sold books, and Starbucks had fewer than 2,000 stores. But in several hundred of those coffee shops was a party game poised to make history.

The year was 1998. The game was CRANIUM. The premise was simple: Give everybody the chance to shine. The result was record-shattering: CRANIUM was a breakthrough hit, becoming the fastest-selling independent board game in history and the foundation for one of the game industry's most celebrated brands.

The CRANIUM brand today kicked off its 10-year anniversary — and that of its namesake adult party game, CRANIUM — with the announcement that it is being celebrated yet again. CRANIUM WOW, the newest edition of CRANIUM, is one of five finalists for the Toy Industry Association (TIA) Game of the Year award. Considered the "Academy Award" of the toy industry, the coveted TIA Game of the Year (GOTY) award will be announced Sat., Feb. 16, 2008, as the kick off to American International Toy Fair in New York City.

If CRANIUM WOW wins the 2008 TIA GOTY, it will be the sixth TIA GOTY win for the CRANIUM brand, and a record in the game industry. Past CRANIUM winners include the original CRANIUM, CRANIUM CADOO, CRANIUM ZOOREKA and CRANIUM HULLABALOO, which won the award twice.

"There will always be something special and amazingly fun about watching your mom swivel her hips to act out Elvis, or discovering just how well your brother can sculpt high heels out of purple CRANIUM CLAY," said Jill Waller, Cranium, Inc. CHIFF Champion and Head of Product Development. "From the start, the CRANIUM game and brand set themselves apart with something for everyone and a unique promise to give everyone the chance to shine. Those timeless qualities are what allow Cranium to effortlessly span decades, generations and geographies."

Earlier this year, the CRANIUM brand joined ranks with other history-making game brands like MONOPOLY and THE GAME OF LIFE when parent company Cranium, Inc. was acquired by Hasbro, Inc. (NYSE:HAS), the world's No. 1 game company. Now, award-winning CRANIUM brands like CRANIUM HULLABALOO, CRANIUM WHOONU, CRANIUM CADOO and CRANIUM WOW live side by side with timeless classics like CANDYLAND, CLUE, SCRABBLE and TRIVIAL PURSUIT.

"CRANIUM is such a unique addition to Hasbro's game portfolio," said Mark Stark, Hasbro Vice President of the Cranium Brand. "The brand promise has incredible global potential, and we're excited to continue to build on the excellent work of the past 10 years."

The CRANIUM brand will begin its second decade with a number of new releases. Products announced today include: an extension to the CRANIUM board game franchise; the re-expression of three touchstone Cranium games; and a new line of preschool games and toys with a unique approach to learning.


    CRANIUM FAMILY EDITION is a family twist on classic CRANIUM with 16 sensationally collaborative, laugh-out-loud activities that transform game-night fun into a family affair. Team up to figure out the three planets closest to the Sun. Use a teammate's hand to draw jellyfish. Tackle silly stunts like standing on one foot while balancing CRANIUM CUBES on your other foot. CRANIUM FAMILY EDITION is hilarious, high-fiving fun that's as much fun for parents as it is for kids! Ages 8 and up, 4 or more players. Available fall 2008. SRP: $19.99.


    CRANIUM CADOO is a kid-tacular race to get four in a row by acting, puzzling, sketching, sculpting, cracking codes and giggling like crazy! Sculpt a big toe out of purple CRANIUM CLAY. Find something stinky before time runs out. Use the deluxe decoder goggles to uncover super-secret surprises (and the answers on each card)! Every inch of this new edition of the 2002 TIA GOTY-winning board game is crafted specially for kids. Ages 7 and up, 2 or more players, available spring 2008. SRP: $19.99. CRANIUM WHOONU
    CRANIUM WHOONU is the hilarious get-to-know-you game of guessing favorite things. Does your dad like scented markers more than swimming in the ocean? Will your best friend choose Rachael Ray over ringtones? Is your brother crazy for corduroys or cuckoo for clowns? Each round reveals something new as players test their knowledge of the things their friends and family like best. Now with more pop culture references and 400 favorite things to celebrate! Ages 8 and up, 3 to 6 players, available fall 2008. SRP: $16.99.

    The high-energy two-time TIA Game of the Year winner, CRANIUM HULLABALOO encourages listening skills, shape and color recognition and active play as kids jump, spin and dance across 16 colorful pads. Swim to a square. Bounce to a blue. Now…freeze! Everyone touching the lucky pad wins! CRANIUM HULLABALOO brings friends together with tunes, twists and wiggly-giggly fun, perfect for both play dates and solo play. Now with beginner and advanced modes, so parents can choose a level of play that's perfect for their child. Ages 4 and up (reading not required), 1 to 6 players, available fall 2008. SRP: $24.99.


    CRANIUM BLOOM is a new line of preschool games, books, puzzles and toys where learning grows out of the most unexpected places. It's unique development approach cultivates the full range of a child's natural abilities through a wide variety of playful activities. In every BLOOM product, opportunities to learn and play together pop up everywhere. Available now, exclusively at Target Stores.

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CRANIUM WOW – The Little Black Dress of Game Night
CRANIUM WOW takes a fresh approach to mind, body and board games. Its mesmerizing black box, 100 percent provocative new questions and customizable vinyl game movers (with names like Perky, Señor Verde and G) fabulously fuse together to create a game that's perfect for any occasion and makes everyone look good. Use a teammate as a puppet to act out milking a cow. Draw bedhead with your eyes closed. Test your knowledge of MySpace, Bond girls and Tyra Banks. Add CRANIUM WOW to any mix of four or more girlfriends, couples or acquaintances, and in about an hour you'll feel as good as this game looks. Available only in black. SRP: $34.99.

CRANIUM – The Original Smash-Hit Party Game
CRANIUM is the game that started it all in 1998 by getting aspiring artists, actors, data hounds and wordsmiths to hum, sketch, sculpt, act, puzzle and even spell backwards to win. Fueled by passionate Craniacs everywhere — including Julia Roberts, Justin Timberlake and Al Gore — CRANIUM still gets uncles acting out Marilyn Monroe, grandmas sculpting lips out of CRANIUM CLAY and players around the world celebrating the amazing things their friends and family can do. For adults and teens, 4 or more players. SRP: $24.99.

In 1998, the board game CRANIUM changed the way board games were played with a promise to give everybody the chance to shine. The results were record-shattering. CRANIUM became the fastest-selling independent board game in history and the foundation for one of the industry's most celebrated game brands. CRANIUM now celebrates its 10th anniversary, and the promise that has inspired more than 100 award-winning games, books and toys, including Toy Industry Association (TIA) Game of the Year award winners CRANIUM HULLABALOO, CRANIUM CADOO and CRANIUM WOW.

Hasbro (NYSE: HAS - News) is a worldwide leader in children's and family leisure-time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the US, its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.