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Kids Turn Toy News



New Line Combines Function and Fashion Creating Décor as Stylish and Timeless as Barbie® Herself

NEW YORK - Toy Fair 2009 - Timed to Barbie® doll’s 50th anniversary, Delta™ Children’s Products, the recognized industry leader in versatile and imaginatively designed juvenile, tween and toddler furniture, has partnered with Mattel Brands to create a collection of Barbie® furniture for fashionable little girls.

With the unapologetically all girl style and timeless sophistication that is synonymous with Barbie®, Delta’s Barbie® collection will feature smart pieces that will complement any girl’s bedroom or playroom. Girls can live in Barbie® style with Delta's new Barbie® ooden Table and Chair Set with fabric covered seats. When playtime's over, they can store all of their favorite Barbie® dolls, clothing and accessories in Delta's stylish Barbie® Toy Organizer which comes with six plastic and two fabric bins.

"Barbie is an exciting addition to our expanding portfolio of licenses," said Joseph Shamie, Delta president of sales and marketing. "For nearly 40 years, Delta has been outfitting little girls' rooms and for half a century, the iconic Barbie brand has been loved by little girls, so partnering with Mattel to celebrate Barbie's momentous anniversary was a natural fit."

Featuring the glamour and glitz that girls have come to expect from Barbie®, Delta's 2009 Barbie® Collection includes:

    Delta Barbie® Toddler Bed
    (Ages 15 mos. & up/Approx. Retail Price: $59.99/Available: Fall 2009) Featuring Barbie® decals on the headboard and footboard, the Barbie® Toddler Bed is perfect for decking out a little fashionista's room. Easy to assemble and with a frame that's built low for a child to easily hop into bed, the Barbie® Toddler Bed is pretty in pink. Safety guardrails on both sides of the bed add security. The Barbie® Toddler Bed meets all JPMA standards for safety and quality and uses a standard crib mattress (mattress not included). Maximum weight 50 lbs.

    Delta Barbie® Toy Organizer
    (Ages 3 years & up/ Approx. Retail Price: $69.99 /Available: Fall 2009) Store all of your favorite Barbie® dolls in the Barbie® Toy Organizer. Perfect for dress-up clothes, toys and books, the Toy Organizer comes with fabric and plastic bins for keeping a girl's favorite things in order. The Barbie® motif on the organizer makes cleaning up after playtime a glamorous and fun activity.

    Delta Barbie® Table & Chair Set
    (Ages 3 years & up/ Approx. Retail Price: $59.99/Available: Fall 2009) Little girls will want to invite all of their friends over to "play Barbies" just so they can sit in the luxurious shaggy-fur-upholstered seat cushions that come with Delta's Barbie® Table & Chair Set. The Barbie® pink table top is perfect for taking Barbie® and Ken dolls for a spin in Barbie's Corvette.

    Barbie® Play Table with Storage
    (Ages 3 years & up/ Approx. Retail Price: $79.99/Available: Fall 2009) Girls can create adventures or stylish clothing designs for their dolls at the Barbie® Play Table with Storage. Parents just tear off a sheet of blank paper from the included paper roll and let their little girl's imagination run wild. When design time is over, roll out the storage bin housed under the table to store art supplies, toys and Barbies! For added comfort when playing, the fabric lids on the storage bin are removable and can be used as floor cushions.

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About Delta™ Children's Products
For 35 years, families have grown with Delta™ Children’s Products cribs, children’s furniture and accessories. With a focus on innovation, optimum convenience, versatility, quality and value, Delta Children’s Products has always been committed to meeting the demands and high safety standards of both retailers and consumers. Today, Delta Children’s Products offers diverse products for infants, toddlers and the young at heart that feature a modern touch with the help of licensees such as ©Disney Princess, ©Disney Fairies, “Pirates of the Caribbean”, “Cars”, Winnie the Pooh, “The Little Mermaid”, “Finding Nemo”, Dora the Explorer™, Go Diego Go™, Backyardigans™, Spongebob Squarepants™, Barbie®, NASCAR®, Jeep®, ©Hasbro Games, Tonka®, My Little Pony™, Snoopy™ and Precious Moments®. For more information about Delta Children’s Products, please visit

About Mattel
Mattel, Inc., (NYSE: MAT, is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. Mattel is recognized as one of 2008's "100 Best Companies to Work For" by FORTUNE Magazine. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands—today and tomorrow.