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Kids Turn Toy News

DELTA™ CHILDREN'S PRODUCTS' 2009 HOT WHEELS™ COLLECTION TRANSFORMS THE PLAYROOM INTO A SPEEDWAY

Delta

Table & Chair Sets Are Perfect "Pit Stops" for Little Drivers-in-training

NEW YORK - Toy Fair 2009 - Start your engines! Delta™ Children’s Products, the recognized industry leader in versatile and imaginatively designed juvenile, tween and toddler furniture, has partnered with Mattel, Inc. to create Delta's 2009 Hot Wheels™ Collection, a durable assortment of furniture that lets little racecar drivers tear it up on the track.

Featuring playful details that capture the personality and essence of the brand, the Hot Wheels™ Collection is functional, fun and just right for decorating a young child's room or playroom.

Delta's 2009 Hot Wheels™ Collection includes:

    Delta Hot Wheels™ Table & Chair Set
    (Ages 3 years & up/Approx. Retail Price: $89.99/Available: Fall 2009) Rev up your engines for the race of the century. Featuring a built-in crash track and electronic tabletop launch sequencer that reads “Ready, set, go," the Hot Wheels™ Table & Chair Set lets kids show off their favorite Hot Wheels® cars and then smash and crash 'em!

    Delta Hot Wheels™ Table & Chair Set
    (Ages 3 years & up/ Approx. Retail Price: $69.99/Available: Fall 2009) Taking racing off the track and onto the table, this Hot Wheels™ Table & Chair Set encourages kids to use their imagination to create Hot Wheels™ adventures of their own. The center storage bin on the table can store art supplies or toys when playtime's over at the end of a long day at the track.


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About Delta™ Children's Products
For 35 years, families have grown with Delta™ Children’s Products cribs, children’s furniture and accessories. With a focus on innovation, optimum convenience, versatility, quality and value, Delta Children’s Products has always been committed to meeting the demands and high safety standards of both retailers and consumers. Today, Delta Children’s Products offers diverse products for infants, toddlers and the young at heart that feature a modern touch with the help of licensees such as ©Disney Princess, ©Disney Fairies, “Pirates of the Caribbean”, “Cars”, Winnie the Pooh, “The Little Mermaid”, “Finding Nemo”, Dora the Explorer™, Go Diego Go™, Backyardigans™, Spongebob Squarepants™, Barbie®, NASCAR®, Jeep®, ©Hasbro Games, Tonka®, My Little Pony™, Snoopy™ and Precious Moments®. For more information about Delta Children’s Products, please visit www.deltachildrensproducts.com.

About Mattel
Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. Mattel is recognized as one of 2008's "100 Best Companies to Work For" by FORTUNE Magazine. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands—today and tomorrow.