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Kids Turn Toy News

Elmer's® Expands Arts & Crafts Kits For Ages Three and Up

Elmer's

New Arts and Crafts Kits Offer Young Artists a Creative Outlet

New York – February 2009 –Elmer’s Products, Inc. is expanding its line of easy-to-use, no mess arts and crafts activity kits designed to entertain and engage kids ages three and up.

Elmer’s, the number one brand of adhesives, continues its growth in the children’s arts and crafts category with the young artist in mind. The new Elmer’s activity kits feature today’s hottest characters including Disney Princess and Fairies, Disney Pixar’s Cars, Hasbro’s My Little Pony, Warner Bros. Batman and many more.

“Elmer’s is excited to continue our expansion in the arts and crafts category,” said Terri Brown, Elmer’s marketing services and communications manager. “We strive to offer products that inspire creativity, and we feel confident that these new products will be a hit with parents and kids alike.”

Products in the line include: PictuRISE™, an activity that allows kids to apply a magic brush to their art and watch it rise in 3D; Giant Sticker Scenes, lets kids apply large character stickers to customize an even larger background scene; Color ‘n Create Art Kits, offering a range of arts and crafts materials and supplies available in Barbie and a range of Disney themes; Giant Poster Tube, whose shoulder strap and reusable carrying case make the activity perfect for on-the-go ; Dab-A-Lot Paint Markers, where Elmer’s reinvents the paint dabber category with a variety of popular licensed titles; and Go Color! Travel Pad -- the mess free paint alternative ideal for art activities on-the-go. For ages 3-8; suggested price: $5.99 – 9.99; Available Spring through Fall 2009.

Elmer’s is exhibiting at Booth # 2663.


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About Elmer’s Products Inc.
Elmer’s® Products, Inc., headquartered in Columbus, Ohio, has been a trusted brand and industry leader for more than 60 years. Elmer’s produces a variety of well-known adhesives, arts and crafts, educational and office products for use at home, school or business. Elmer’s branded products are developed to provide project solutions and to inspire people to create, build and learn for life. Elmer’s also markets the number one instant adhesive in the U.S., Instant Krazy Glue®, X-ACTO®, a leader in innovative cutting blades, knives and office supply products, and Bienfang® graphic arts products. With recent acquisitions, James Galt & Co. Ltd., an international children’s arts and crafts and activity products company, Scientific Explorer™, creator and distributor of science-based educational products for children, GiddyUp™, producer of licensed arts and crafts products for children, and ColorLoco™, maker of Blendy Pens, are each a division of Elmer’s Products, Inc. For more information visit http://www.elmersbrands.com.