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Kids Turn Toy News

Elmer's® Introduces Exciting New Educational Products


Kinder-Ready™, The World of Eric Carle®, and MythBusters® Offer Fun, Creative Learning Opportunities for All Ages

New York – February 2009 – Calling all curious, creative and contemplative kids! Elmer’s Products, Inc. is introducing a variety of exciting new products designed to educate and engage children ages tot to tween at Toy Fair in New York City, February 15-18.

Elmer’s, the number one brand of adhesives, continues its growth in the education category with the introduction of Kinder-Ready™, the company’s first line of early learning products featuring artwork from The World of Eric Carle® collection. Also new is a licensed line of MythBusters® science activity kits.

“Elmer’s is excited to continue our expansion into the education category,” said Terri Brown, Elmer’s marketing services and communications manager. “We strive to offer products that inspire creative learning, and we feel confident that these new products will be a hit with parents and kids alike.”

    Kinder-Ready™ Early Learning Products

    Its first foray into the early learning category, Elmer’s is thrilled to introduce Kinder-Ready, a line of eight educational items specifically designed to help little ones build the skills they need to have a successful, fulfilling kindergarten experience – from basic skill development such as learning letters to more advanced cognitive, physical, social and artistic learning activities.

    To up the kid-appeal, Elmer’s has partnered with the beloved children’s author/illustrator, Eric Carle. A vast array of distinctive, colorful artwork from The World of Eric Carle® collection – including the one-and-only, The Very Hungry Caterpillar, which has sold over 29 million copies worldwide – can be found on all of the products.

    For ages 3+ yrs. Suggested Price: $9.99-$19.99. Available Summer 2009.


    Break out the lab coats and get ready to experiment with Elmer’s all-new MythBusters science kits. Now kids across the country can get up close and personal with the Discovery Channel’s #1 series, and determine for themselves the truth behind several well known urban legends.

    Incorporating the fun, upbeat and always exploratory personality of the show, the kits will follow a “trial and error,” hands-on format, allowing kids to “bust” myths related to everything from aviation to air pressure.

    For ages 9+ yrs. Suggested Price: $19.99. Available Summer 2009.

Elmer’s is exhibiting at Booth # 2663.

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About Elmer’s
Elmer’s® Products, Inc., headquartered in Columbus, Ohio, has been a trusted brand and industry leader for more than 60 years. Elmer’s produces a variety of well-known adhesives, arts and crafts, educational and office products for use at home, school or business. Elmer’s branded products are developed to provide project solutions and to inspire people to create, build and learn for life. Elmer’s also markets the number one instant adhesive in the U.S., Instant Krazy Glue®, X-ACTO®, a leader in innovative cutting blades, knives and office supply products, and Bienfang® graphic arts products. With recent acquisitions, James Galt & Co. Ltd., an international children’s arts and crafts and activity products company, Scientific Explorer™, creator and distributor of science-based educational products for children, GiddyUp™, producer of licensed arts and crafts products for children, and ColorLoco™, maker of Blendy Pens, are each a division of Elmer’s Products, Inc. For more information visit