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Kids Turn Toy News

STEP2 SHOWCASES SIGNATURE KITCHENS AT TOY FAIR

Step2 New Kitchens, Old Favorites, Exclusive Designers and More

The Step2® Company, long known for their award-winning, one-of-a-kind play kitchens and accessories, is spotlighting its signature line of play kitchens designed to keep even the tiniest chefs busy with hours of creative play and role modeling after mom and dad. From exclusive new designs to the popular, versatile LifeStyle Comfort Kitchen, Step2 truly serves up something for everyone.

The Step2® Company, a family company with brands including Step2® and Infantino®, is dedicated to fostering learning and development through creative play in children from birth to school-age years. Based in Streetsboro, Ohio, Step2 is the largest American manufacturer of preschool and toddler toys, and the world’s largest rotational molder of children’s and home products, including children's play kitchens, playhouses, outdoor toys and ride on toys.

Step2, in partnership with Case Western Reserve University’s Schubert Center for Child Studies, sponsors CreativePlayPlus.com, an online resource to provide parents with the latest research on creative play and child development. Visit www.creativeplayplus.com for more information on this partnered initiative. Visit www.step2.com and www.infantino.com to learn more about The Step2 Company brands. Also follow the brand on Facebook at http://www.facebook.com/thestep2company and Twitter at http://twitter.com/thestep2company.

Commitment to Product Safety:
Step2 puts all of its toys through rigorous safety testing and produces the highest quality products for families. With increased concerns about toy manufacturing, Step2 believes it has a responsibility to clearly communicate the country of origin of its products. The company values its customers’ desire to make informed purchasing decisions and therefore provides prominent labeling on all of its products.

Step2 Kitchen Selector:
To help moms, dads, grandparents and friends pick the right kitchen for the child in their lives, Step2 offers an interactive Kitchen Product Selector that helps pinpoint varying price points, sizes and design features. Visit www.step2.com for more information.

New Step2 Kitchens for Toy Fair 2010: LifeStyle™ Comfort Kitchen™

LifeStyle™ Comfort Kitchen™ - MSRP: $99.99
Your little chef will cook and dine in style with this realistic kitchen and dining counter all in one!
The dual-sided design allows for multi-child use. The modern colors and styling features “Stainless Steel” oven, refrigerator and serving utensils.
It also features an open “window” for prep n’ serve play while building cooperative learning skills. This kitchen also include lots of valuable storage for playtime accessories, two electronic sound features, a special pot and pan and a deep sink.
A 39-piece accessory set is also included. Durable poly construction wipes clean easily and last for years. Minimal adult assembly required. Batteries not included. Ages 2+


Modern Lines Kitchen Modern Lines Kitchen - MSRP: $119.99
This sleek new European-influenced styling offers hours of play in a space-saving design. Gender neutral colors appeal to both boys and girls.
“Stainless steel” appliances and accents add to the clean, modern look. Special frying pan and boiling pot with lid activate electronic frying and boiling water sounds in stove’s cook top burner.
Additional electronic sounds in the oven, microwave and phone add to the realistic play. Also includes refrigerator, coffee maker, faucet and sink.
Lots of storage space keeps kitchen neat and tidy. Includes 17-piece accessory set (accessories may vary).
Minimal adult assembly required. Batteries not included. Ages 2+


LifeStyle™ Classic Cuisine Kitchen™ LifeStyle™ Classic Cuisine Kitchen™ - MSRP: $149.99
This two-in-one kitchen offers 360-degree play fun featuring a full-service kitchen and dining area.
This detailed kitchen includes “stainless steel” refrigerator, oven and microwave, a large sink and a “cutting board.”
With the turn of a knob your kids will activate exciting sizzling and boiling sounds in the stove top’s burner. The kitchen comes complete with two “wicker” baskets to provide extra storage as well as a 33-piece accessory set which includes two place settings, pot and pan, utensils, strainer, salt & pepper shakers and a ten-piece play food assortment.
This trendy colored kitchen packed full of accessories and fun is sure to get your excited!


Fresh Market Kitchen Fresh Market Kitchen - MSRP: $199.99
This market-style kitchen is stocked with fun. The 3-in-1 kitchen offers 360-degree play featuring a market, full-service kitchen, and dining area.
Trendy colors and decals give a realistic feel comparable to today’s coffee shops, organic grocery stores, and bakeries. Market includes a see-thru baker’s display case, shelving and produce bins. Working register really calculates and scanner has light and sound effects. Detailed kitchen includes “stainless steel” refrigerator, oven and microwave, a large sink area and a “cutting board.”
Just a turn of the knob will activate sizzling and boiling sounds in the stove top’s burner. Copper range hood contains a working light.
Earth-friendly grocery bag and two “wicker” baskets provide shopping convenience and extra storage.
40 additional accessory pieces include two place settings, pot & pan, stainless steel utensils & strainer, salt & pepper shakers, and 20-piece play food assortment. Durable poly construction wipes clean easily and lasts for years. Batteries not included. Ages 2+


LifeStyle™ Gourmet Café Kitchen LifeStyle™ Gourmet Café Kitchen - MSRP: $99.99
Children can cook and dine with friends in this Toys R’ US exclusive kitchen. Dual-sided design allows for multi-child use of this realistic kitchen and dining counter all in one! Warm & cozy French country styling with the conveniences of modern living – “Stainless steel” oven, stove-top, refrigerator, and coffee pot – for a more life-like play experience.
Features open “window” for prep n’ serve play, which helps build cooperative learning skills. Lots of valuable storage for playtime accessories – utensil hooks, “stainless steel” dish rack, and removable fruit and veggie storage baskets.
Two electronic sound features: stove top and phone. Special pot and pan activate electronic boiling and frying sounds in stove’s front burner.
Extra large & deep sink features swiveling faucet, push button, and an additional prep sink area. Accessory set includes 2 table settings, salt & pepper shakers, and serving utensils (accessories may vary).
Durable poly construction wipes clean easily and lasts for years. Some minimal adult assembly required. Batteries not included. Ages 2+ (Toys R’ Us only)


Shopping Cart™ Shopping Cart™ - MSRP: $34.99
Kids can really shop till they drop with this easy-to-push, super durable grocery cart.
This cart is designed with trouble-free access to toys in the basket and extra storage space down below on the lower shelf for more fun cargo.
Large, durable molded wheels roll smoothly and won’t scratch floors.
Cart works perfect as play stroller too - seat space can be used for favorite doll or stuffed animal.
No assembly required. Accessories and play food not included. Ages 2+


Returning Favorites from Step2:

50’s Diner 50’s Diner - MSRP: $149.99
Step2’s 50’s Diner gives kids a chance to experience a bygone era of American history with a full “cook and serve” environment. Children can prep the fixing of a diner menu, then serve friends in their 50’s-style booth for two.
Diner kitchen includes oven, grill, fryer and sink for cooking and cleaning. Kitchen area features an icebox for extra storage. Silver metallic divider window gives the diner a classic retro feel.
Detailed retro style tabletop features a tabletop jukebox that plays three 50’s-style tunes. Special griddle pan and coffee pot activate electronic sizzling and bubbling sounds in stove's front burner. Electronic service bell adds realism when kitchen orders are ready for serving.
Accessories included are a coffee pot, dishes, silverware, cups, spatula, ice cream scoop, sundae dishes, deep fryer, and ketchup and mustard bottles.
Play food includes burgers, fries, hot dogs, ice cream, cones, sundae fixings, soda and pie. Adult assembly required. Batteries required, not included. Ages 2+

LifeStyle™ Custom Kitchen


LifeStyle™ Custom Kitchen - MSRP: $119.99
A recipe for fun - this compact, upscale kitchen looks like the real thing with “stainless steel" oven, microwave, and refrigerator.
Decorative plate rack, storage shelf, and granite-look counter tops (available in green or maroon) all add to the fun.
Multiple storage drawers and cabinets help keep kitchen tidy.
Includes a generous 17-piece accessory set (accessories may vary), realistic kick plate and framed window, sink with faucet and stove top that makes realistic electronic sounds.
Adult assembly required.
Batteries not included. Ages 2+


LifeStyle™ Grand Walk-In Kitchen LifeStyle™ Grand Walk-In Kitchen - MSRP: $259.99
A culinary playground of epic proportions, the LifeStyle™ Grand Walk-In Kitchen provides a play experience that is second to none in features or accessories.
Includes: 11" stool, over six feet of "granite" counter top space for cooking and dining, large sink with swivel faucet, 103-piece accessory set and 3 electronic features: microwave, stove top and phone.
“Stainless steel” appliances provide extra storage space.
Durable poly construction wipes clean easily and lasts for years. Adult assembly required. Batteries not included. Ages 2+


LifeStyle™ PartyTime Kitchen LifeStyle™ PartyTime Kitchen - MSRP: $159.99
Play time is party time with the LifeStyle™ PartyTime Kitchen from Step2. Bi-level three-sided access means this kitchen is perfect for multiple-child play, and a huge accessory set provides all the necessary pieces.
Children will be entertained with the five electronic features: microwave, stove top, phone, overhead light and clock.
"Stainless steel" oven, microwave, and refrigerator enhance role play while the frying pan and pot activate frying and boiling sounds on front burner. Multi-level granite-look countertops provide extra play space and kitchen boasts ample storage including a special silverware drawer and two storage baskets.
Includes a 33-piece accessory set includes high-quality cooking utensils, two place settings, baskets, and more (accessories may vary).
Minimal adult assembly required. Batteries not included. Ages 2+


LifeStyle™ Deluxe Kitchen LifeStyle™ Deluxe Kitchen - MSRP: $ 219.99
This deluxe play kitchen is loaded with features, accessories, and storage space, which will keep children busy for hours imagining that they are a 5-star chef.
Appliances make realistic electronic sounds and sink comes with modern faucet and pull-out sprayer.
Framed window with overhead light compliment the granite-look countertop and kitchen comes equipped with a 38-piece accessory set (accessories may vary). Adult assembly required.
Batteries not included. Ages 2+

Step2 play kitchens have earned product accolades from the following parenting, toy and media organizations:

    - Oppenheim Toy Portfolio - iParenting Media Awards - Parents Magazine
    - Parents' Choice Foundation - Parenting Magazine - American Baby Magazine
    - Canadian Toy Testing Council - Today's Parent Magazine - Toy Wishes Magazine
    - Family Fun

Step2’s newest play kitchens will be available at toy stores nationwide and online, including step2.com beginning mid-2010.


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ABOUT EVER WONDER RECORDS
Ever Wonder Records is an independent entertainment company founded in 2008 by Mary Porter Green, founder of Curiosity Zone, an award-winning hands-on science center for kids, and Linda Blum Huntington, a music industry veteran. At the heart of the brand is a series of albums and related activity kits that inspire kids to discover the science all around them. The brand features an adventurous cast of characters, including Captain Curiosity; Monty the Preschool Rock Star; Tim and Stan, the Superhero Primates; Pogo the Panda; Mr. Bones; and crocodilians Allie and Croc.
The Company produced Swamp Stomp Boogie in Nashville with Grammy Award-winning producers and musicians and Wammie Award-winning rock star Shane Hines. Each of the songs was inspired by the curriculum developed by Curiosity Zone. The songs highlight discoveries kids can make at the zoo, inspiring them to ask questions like: Ever wonder how birds can fly? What shadows are? Where crocodiles live?

1 Joseph, Damian. “Innovations of the Future.” Business Week 25 Feb. 2009. Retrieved from http://www.businessweek.com/innovate/content/feb2009/id20090225_287985.htm.