Visit Now Visit Now Visit Now Visit Now Visit Now Visit Now Visit Now
Kids Turn Toy News

The Smurfs


Available for Purchase at Mass and Specialty Retailers Nationwide in July 2011

New York, February 11, 2011 – In anticipation of this summer’s Columbia Pictures’/Sony Pictures Animation’s 3D release “The Smurfs,” in theaters August 3, 2011, Pressman Toy Corporation announces a licensing deal to create games and puzzles based on the movie. Pressman Toy’s games and puzzles will be available for purchase at mass and specialty retailers nationwide in July 2011.

“The Smurfs may be only three apples high, but these little blue folks have big staying power,” said Jim Pressman, president of Pressman Toy Corporation. “The Smurfs have been entertaining families for generations and we know families will enjoy engaging with them through our games and puzzles.”

Audiences everywhere are in for a Smurfy good time as the Smurfs make their first 3D trip to the big screen in Columbia Pictures’ and Sony Pictures Animation’s live-action/animation hybrid family comedy. When the evil wizard Gargamel chases the tiny blue Smurfs out of their village, they tumble from their magical world and into ours - in fact, smack dab in the middle of Central Park. Just three apples high and stuck in the Big Apple, the Smurfs must find a way to get back to their village before Gargamel tracks them down. The film is directed by Raja Gosnell. The screenplay is by J. David Stem & David N. Weiss and Jay Scherick & David Ronn, from a story by J. David Stem & David N. Weiss, based on the characters and works of Peyo. The producer is Jordan Kerner.

Pressman Toy’s preschool games and puzzles, all priced under $20 with many options under $10, will allow children to take “The Smurfs” fun off-screen. Games will include:

    Smurfs Whirl and Twirl Clumsy Game, an action-packed game featuring a 3D spinning Clumsy Smurf. Players must collect cards with their favorite Smurf characters and fill up their game cards to win, but they never know where Clumsy will stop and pop out a card. For 2 to 4 players. Ages 5 and up. MSRP: $17.99.

    Race to Smurfs Village, a board game where players choose their favorite Smurfs character and try to be the first to get to their village. Special spaces help players get closer to the village, while others will set them back. For 2 to 4 players. Ages 3 and up. MSRP: $9.99.

    Don’t Drop Clumsy Board Game, a game of skill where players must help Clumsy Smurf try to keep his balance as he continues to be raised higher and higher. For 1 to 4 players. Ages 5 and up. MSRP: $14.99. Hold On Clumsy, a game that challenges kids’ dexterity as they carefully remove blocks from the wall on top of which Clumsy Smurf is seated. For 2 or more players. Ages 5 and up. MSRP: $14.99.

    Smurfs Follow Your Nose Dominoes, a new twist on classic dominos that has players matching Smurfs by their noses. For 2 to 4 players. Ages 3 and up. MSRP: $8.99.

    Smurfs Pop ‘N Race, a fast-paced game where players race to get all of their pieces home first. For 2 to 4 players. Ages 5 and up. MSRP: $8.99.

    Smurfs Make a Match, a my first matching game to sharpen memory skills complete with a miniature Smurfs figurine. For 2 to 4 players. Ages 3 and up. MSRP: $7.99.

    Smurfs Big Roll Bingo, a child’s first bingo set that combines the fun of the classic game with favorite Smurfs characters and adds a second level of play. For 2 to 6 players. Ages 4 and up. MSRP: $8.99.

    Smurfs Old Maid, a card game featuring favorite Smurfs characters that has players making pairs while avoiding the old maid. For 2 to 4 players. Ages 4 and up. MSRP: $4.99.

Pressman Toy will also introduce several lines of Smurfs puzzles featuring real movie scenes: a 24- piece puzzle assortment; pal-size puzzles; and 48-piece 3D Visual puzzles, complete with a special 3D viewer that makes the scenes come to life.

News | Toy News

About the Smurfs
The story of the Smurfs - a property created by Peyo - started in 1958 with the creation of comic books which were later brought to the big screen and on television. Over the years, the little blue characters haven’t just limited themselves to the page and the screen. They have inspired records and CDs that have sold millions of copies, entire collections of figurines and toys, and many more products. In all, more than 3,000 derived products have been produced, leading brands and companies have spread their messages worldwide with the help of the Smurfs. A multitude of new projects appear regularly, thus making the success of the Smurfs planetary!

About Sony Pictures Entertainment Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution, operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 130 countries. Sony Pictures Entertainment can be found on the World Wide Web at

About Sony Pictures Animation
Sony Pictures Animation produces a variety of animated entertainment for audiences around the world. The studio is following its most recent hit, the mouth-watering 3D comedy Cloudy with a Chance of Meaballs, and the 2007 Academy Award nominated and Annie Award-winning Surf's Up with a full slate of feature films including Hotel Transylvania and, in association with Columbia Pictures, the live-action/animation hybrid The Smurfs. Sony Pictures is also in production with Aardman Animations on their next two films, the CG animated Arthur Christmas and the stopframe animation, The Pirates! Open Season 3, a sequel to Sony Pictures Animation's first film Open Season, is now in production for Sony Pictures Home Entertainment. Sony Pictures Animation is an operating unit of Sony Pictures Digital Productions.

About Pressman Toy Corporation Pressman Toy Corporation, the third largest game manufacturer in the United States, was founded in 1922. The company has released many strong brands that consumers have enjoyed for generations, such as Rummikub, MASTERMIND and Tri-Ominos. One of the first companies in the industry to begin licensing popular characters and content for toys and games, Pressman Toy has created games and puzzles based on Green Lantern, The Smurfs, Happy Feet 2, Diary of a Wimpy Kid, NCIS, Dinosaur Train, Looney Tunes, Hello Kitty, Ben 10, and Scooby-Doo! as well as popular games shows Deal or No Deal, Who Wants to Be A Millionaire, Jeopardy! and Wheel of Fortune. Further information about Pressman Toy can be found at

About Lafig Belgium Lafig Belgium is the owner of the rights to produce audio-visual works based on the Smurf universe and of the Smurf licensing rights for the USA and Canada. Lafig Belgium is controlled by the heirs of Pierre Culliford, better known under his pseudonym Peyo, the author/creator of the Smurfs. For 50 years, the Culliford family has controlled the Smurf characters and all licensed exploitations worldwide. The production rights for new feature films have been granted to Sony Pictures.