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Kids Turn Toy News


CUBEBOT® A Toy for the Ages

Brooklyn, New York - February 11, 2011 - Since its inception in 2005, Areaware has produced playful conversation pieces for the home. Over the past five years, the company and its products have become the darling of international design shops, bloggers, and publications that feature innovative work. Much of this attention has centered on a new Areaware product - Cubebot ®- whose appeal is multifold: contemporary design, solid construction, quality workmanship, interactivity, and material (they are made from 100% sustainably harvested wood). From The Museum of Modern Art in San Francisco to Monocle in London, a sophisticated adult audience has had the opportunity to procure this little guy.

More recently, the appeal of these collections has extended to a new and ultra-discriminating audience - children! At the recent winter New York Gift fair, specialty toy shops flocked to a section of the show they don't typically visit, Accent on Design, where Areaware exhibits. It seems that the young amongst us have the same appreciation for craftsmanship, good design and a brain twisting puzzle. But most importantly, Cubebot is fun to look at and play with!

Cubebot is a non-traditional interpretation of the toy robot. Unlike its plastic disposable counterpart, Cubebot takes its cue from Japanese and German toy culture. With a powerful hardwood frame and elastic band muscles, it can hold many poses and is almost impervious to breakage. During rest time, Cubebot folds into a perfect puzzle cube. Its $25 suggested retail price is a bargain for an enduring toy classic that can withstand generations of play.

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