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Jada

JADA TOYS LAUNCHES CUTIE POPS -- A COMBINATION OF FASHION, ACTIVITY AND CUSTOMIZATION


Line Marks Company's Entry into the Doll Category!
City of Industry, CA - February 11, 2012 - (Virtual Press Office) - Jada Toys announced today the launch of the Cutie Pops doll line at the 2012 International Toy Fair in New York. The Cutie Pops are unique, trendy friends, who love to decorate and accessorize everything in their world. The company's first ever line of fashion activity dolls, pets and accessories are inspired by everything girls love such as hearts, rainbows, sweets, parties, surprises and more! The line allows girls to express their own delicious style with unique "style pops" that are easy to use and share. Meet the Cutie Pops-- Velvet, Cookie, and Candy -- at Booth #5223 in the Jacob Javits Convention Center, February 12-15.

The three Cutie Pops dolls are: - Velvet with her blonde hair (who loves cupcakes), Cookie with her brunette hair (who loves cookies), and Candy (who is crazy for candy) with her black hair – and create an endless world of delicious "pop" styles and cool looks that can be changed over and over! Each articulated doll, with a SRP of $19.99 is ideal for girls ages 4+ and includes pop-on style pops, pop-on locks and Accessor-Eyes to "style 'n pop, create 'n swap". When the Cutie Pops' yummy world pops into stores in August, girls can select from a complete line of sweet activity, fashion doll products, as outlined below.

  • Cutie Pops "Fashion Packs": Girls can choose cute new fashions to dress their Cutie Pops dolls from the line of Fashion Packs. Whether their doll needs party dresses for evening, BFF outfits for the day or Sweet Dreams pajamas for bedtime, each pack offers a beautiful outfit along with shoes and style pops for a SRP of $9.99.
  • Cutie Pops "Hair/Eye Deco Packs": Girls can unleash their inner stylist by creating unique hair and eye styles to personalize their doll's look. Packs, with a SRP of $ $7.99, include one set of pop-on lock hair and one set of Accessor-Eyes for occasions such as Party for evening, BFF for daytime, and Sweet Dreams for bedtime.
  • Cutie Pops "Pets": Customizable Cutie Pops pets, Sprinkles, Snickerdoodle, and Taffy, come with two sets of ears and tails as well as fashionable accessories to "pop" in and out to mix-and-match styles for the girl's favorite pooch. Each pet has a SRP of $9.99.
  • Cutie Pops "Pop Packs": Fun, charm-like accessories such as gummies, donuts and lollipops & bows, broaden the personalization possibilities for each of the Cutie Pops doll. The confectionary candy and cookie-themed embellishments compliment Cutie Pops fashions, hair and eye offerings. Each Pop Pack has a SRP of $4.99.
  • Cutie Pops "Decoration Station": Whether on the go or staying home, the Cutie Pops carrying case transforms any play area into a spectacular dressing room. When the doors open, the case reveals a spacious dressing room with a large fashion mirror, and space to organize and store Cutie Pops dolls and their accessories. The swirling stand and pull-out runway provides girls the ideal platform on which to create and decorate their fun Cutie Pop fashion creations. The Decoration Station has a SRP of $34.99.

    "This is the first time that Jada Toys is venturing into the doll aisle and we are launching this line in a way that is sure to "pop" at retail. Girls are always looking for ways to bring their creative fashion ideas to life and Cutie Pops provide an endless world of style and ways to play because they can customize everything in the Cutie Pops world," said Lynn Rosenblum, Vice President of Marketing, Jada Toys.

    Marketing, Web and Social Media Support
    Cutie Pops will hold a one of a kind launch event at the Official Las Vegas Fashion Week in March and pop into the market with a two-tiered national TV campaign that is slated for July and continue into the fall, along with an engaging social media campaign. Details on the comprehensive print campaign and on-air TV promotion will be announced at a later date.

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    About Jada Toys
    Jada Toys is a leading designer and manufacturer of toys and consumer products headquartered in City of Industry, CA. Jada's portfolio of popular products include die-cast collectible vehicles, radio-control vehicles, electronic toys, action figures, dolls. Jada Toys are routinely recognized and honored for their attention to detail, high quality production, and superior value. Current brands in the Jada portfolio include Cutie Pops, Battle Machines®, Badge City Heat®, Big Time Muscle®, Turbo Spin™ and Hello Kitty®. Additionally, Jada is a licensee of Ford, BMW, Toyota, Lamborghini, Cadillac and GM. Jada Toys can be found in major retail, specialty, and hobby stores worldwide. For more information on Jada Toys or its diverse toy brands, please visit http://www.jadatoys.com