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Kids Turn Toy News

Basic Fun Brings Back the Original KOOSH in 2010!

Koosh Southampton, PA - (Virtual Press Office) - Easy to pick up…hard to put down! That best describes the irresistible toy sensation – KOOSH! Now Basic Fun is bringing back the original KOOSH ball, under license from Hasbro, Inc., for a new generation of kids to enjoy.

“KOOSH is a classic brand, an industry success story, and an impulse toy staple that we are so proud to reintroduce. We are thrilled to be working with Hasbro to bring this iconic toy brand back again,” said Alan Dorfman, president of Basic Fun.

Hundreds of colorful, soft strands of latex make the KOOSH ball fun to throw, easy to catch and just plain impossible to put down. The sound that the ball makes when you catch it, was actually the inspiration for its name. This combination of texture, sound and color makes KOOSH a timeless toy and irresistible plaything for kids of all ages.

Beginning in Spring 2010, Basic Fun will launch the original KOOSH in 6 hot color mixes, plus miniature KOOSH keychains. A variety of merchandising options, including Gravity Feed Displays and CDU’s will be available to maximize in-store visibility. Then in Fall 2010, co-branded styles will be introduced to the mix. The original KOOSH ball will retail for $3.99, co-branded styles for $6.99, and keychains for $3.49.

Originally introduced in 1986 by OddzOn, KOOSH gained popularity throughout the late ‘80’s, and by the early ‘90’s was one of the most popular novelty/impulse items in the toy industry. Line extensions of the original KOOSH ball included pencil toppers, zipper pulls, and keychains, as well as full lines of sports themed play sets. In 1997, Hasbro, Inc. acquired OddzOn and continued to grow the KOOSH brand.

Basic Fun, a division of the Good Stuff Company, reinvented the impulse toy category with its innovative line of miniature working toys based on the world’s most beloved brands. Now with over 80 licensing agreements from industry leaders such as Hasbro, Disney, and Cartoon Network, Basic Fun continues to lead the category with inventive, high quality toys and accessories.

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About Hasbro
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at 2009 Hasbro, Inc. All Rights Reserved.