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Kids Turn Toy News

THE VOTE IS IN: BARBIE® UNVEILS HER 125TH AND 126TH CAREERS

WWE® Superstar Triple H® For the first time ever, Barbie® asked the world to help her select her next career. Over the past few months Barbie® did research around the world and also conducted an online voting campaign where we have called upon the world to vote for Barbie® doll’s next career – Barbie® has asked her twitter followers and fans on Facebook to help her with this important career decision.

The polls closed on February 10th and over half a million votes were counted! Barbie® doll’s 125th career, as selected by girls around the world is News Anchor! News Anchor Barbie® doll will make her debut this fall in a pink suite with black accents, a news folder, camera and a microphone and the “B News” logo.

But that’s not all! Consumers loudly campaigned for another Barbie® career. The winner of the popular vote is Computer Engineer. Computer Engineer Barbie®, debuting in Winter 2010, inspires a new generation of girls to explore this important high-tech industry, which continues to grow and need future female leaders.

“All the girls who imagine their futures through Barbie will learn that engineers — like girls — are free to explore infi nite possibilities, limited only by their imagination,” says Nora Lin, President, Society of Women Engineers.

“As a computer engineer, Barbie will show girls that women can turn their ideas into realities that have a direct and positive impact on people’s everyday lives in this exciting and rewarding career.”

To create an authentic look, Barbie® designers worked closely with the Society of Women Engineers and the National Academy of Engineering to develop the wardrobe and accessories for Computer Engineer Barbie®.

Wearing a binary code patterned tee and equipped with all the latest gadgets including a smart phone, Bluetooth headset, and laptop travel bag, Computer Engineer Barbie® is geek chic.

Always a trailblazer, Barbie® continues her impressive career path in 2010 and throughout the new decade as she takes on these two new aspirational careers. Both News Anchor Barbie® and Computer Engineer Barbie® are currently available for pre-order exclusively at www.MattelShop.com.


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About Mattel, Inc.
Mattel, Inc., (NASDAQ:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels(R), Matchbox®, American Girl® , Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2009, Mattel is recognized among the "100 Best Corporate Citizens," as one of the "World's Most Ethical Companies" and as one of FORTUNE Magazine's "100 Best Companies to Work For." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands--today and tomorrow.

MATTEL, BARBIE and associated trademarks and trade dress are owned by Mattel, Inc. © 2010 Mattel, Inc.