TECHNO SOURCE BRINGS LOTERIA, MEXICO'S MOST POPULAR FAMILY BOARD GAME, TO AMERICA
Loteria, a Bingo-Style Game of Chance, to Be Featured at The American International Toy Fair - Techno Source Booth #3137
NEW YORK, NY - February 12, 2012 - Toy innovator Techno Source, a division of LF Products, in partnership with FremantleMedia Enterprises (FME), is bringing Loteria, Mexico's most popular family board game, to the United States. Sold for more than 200 years, Loteria is a classic bingo-style game of chance that uses colorful, iconic images of Mexican culture on playing cards instead of numbers on ping pong balls. The game, which will be featured at the American International Toy Fair in New York City this week February 12th -15th, 2012 (Techno Source booth #3137), will be available for purchase at mass and specialty retailers in spring 2012.
"Loteria is one of the most important and beloved games in Latin America," said Eric Levin, Division Head, Techno Source. "It transcends generations and cultures with its simple and exciting game play that appeals to kids, adults and families. We are so pleased to be able to bring this best-selling game to its fans here in the United States."
"We are excited to work with Techno Source to bring the Loteria family board game with its deep cultural roots and recognizable imagery to families in the United States," said Naz Cuevas, Sr. Manager of Consumer Products, FME. "We expect this historic bi-lingual game to resonate particularly with young Hispanics, the fastest growing segment in the U.S. with more than 44 million people."
How to Play: To start, each player chooses a tabla, a game board with a random 4x4 grid of authentic Loteria images. One player is selected as the caller. To play, the caller draws a card from the deck and announces the image on the card to the players; for example, "El Gallo" or "The Rooster." Players with the matching image on their tablas mark it with a game chip.
Similar to bingo, the first player with four chips in a horizontal, vertical or diagonal row; squared pattern (any four chips that make up a square anywhere on the game board); or four corners shouts "Loteria!" to win. The game includes 10 tablas, 54 Loteria cards featuring images with rich cultural history, 80 Loteria game chips, and a playing card key that allows players to learn Spanish and English through play. For 2 to 10 players. Average play time: 15-20 minutes. Appropriate for players ages 6 and up. MSRP: $5.99.
Originating in Italy in the 1400s, Loteria was a hobby game commonly played among the Italian upper class. This popular game of chance with its bingo style game play and decorative cards was brought to New Spain (Mexico) in 1769. By the late 1800s, Loteria, Spanish for the word "lottery," became a tradition at Mexican affairs. Generations of play along with the game's distinctive card iconography and associated riddles made Loteria symbolic with Mexican culture.
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About Techno Source
Techno Source, a division of LF Products (a company of Li & Fung Limited (SEHK:494)), is one of the fastest growing global toy companies. Known for its ground-breaking products, marketing prowess and strong retail relationships, the company is committed to delivering high-quality toys and games that offer significant play value at affordable price points.
Under its original Techno Source brand, the company focuses on innovative products, great games for the whole family, and technology toys. Its award-winning original and licensed toy portfolio includes Kurio™, Glow Crazy™, Codee, 20Q®, Tetris®, Disney®, Rubik's®, Nickelodeon®, Bicycle® (The United States Playing Card Company), Intellivision™, Guess What I Am!™, and Electronic Touch-Screen Sudoku™.
Under its Toy Island brand, Techno Source offers a wide range of traditional toy products, including puzzles, figures, collectables, play sets, vehicles, plush, stationery, art activity sets, and magic toys. Co-branded products feature top licenses, including Monster Beads™, National Geographic®, Barney™, Marvel®, Hello Kitty®, Animal Planet™, Where's Waldo? ® and Loteria™.
Techno Source toys and games are available throughout North America, South America, Europe, Asia, Africa, and Australia, across all channels of distribution.
For more information, visit www.technosourceusa.com.
About FremantleMedia Enterprises & FremantleMedia
FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world's major media and entertainment companies. FremantleMedia's worldwide production arm is responsible for many of the world's highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes FremantleMedia North America, UFA, talkbackTHAMES, FremantleMedia Australia and Original Productions amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating nearly 10,000 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world's most sought after and long running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), Hole In The Wall, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK), Take Me Out, Family Feud, The Price is Right, Farmer Wants A Wife, Gute Zeiten Schlechte Zeiten, and Neighbours.