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Kids Turn Toy News



NEW YORK, NY - February 12, 2012
(Virtual Press Office) - Rockboard rocked the coveted Toy Industry Association Toy of the Year (T.O.T.Y.) awards by earning top honors in the 'Outdoor Toy of the Year' category with the revolutionary Rockboard Scooter Mini. The awards were presented Saturday evening in the Alice Tully Hall at the Lincoln Center in New York City at the Toy Industry Association's Annual T.O.T.Y Awards gala.

"It's an absolute honor to win the Outdoor Toy of the Year award," said Richard Miller, President of M.Y. Products, the company that manufactures Rockboard. "It's exciting to see that the Rockboard Scooter is recognized for its impact on the way kids play with its cutting edge technology that offers a new way to get up and get active."

Nominated products cover all aspects of the industry. The TOTY ballot was overseen by the TOTY nominations committee, which is comprised of major retailers, TIA board members, toy trade journalists and academics.

About the Rockboard Mini Scooter
Built for an exciting ride just like the Original, the Rockboard Scooter Mini is a scaled down version made specifically for younger kids weighing up to 90 lbs. Rockboard Scooters offer the versatility of a propel-action scooter with the practicality of a kick model. The genius of the scooter is the advanced Rockboard Propulsion Technology™, a human-powered mechanism that enables kids of all ages to tear up the pavement without the assistance of an electric or gasoline-powered motor. The innovative hybrid scooter combines the drive-chain propulsion of a bicycle with the practicality of a kick-scooter, which can also be folded up for easy storage and transportation, so kids can take their ride anywhere. The Rockboard Scooters are built to last, with an ultra-strong steel box frame and front fork, an ultra-strong deck, and a rear spring-enhanced suspension creates the smoothest ride even on unforgiving surfaces.

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About Rockboard
Founded in 2008 by partners Richard Miller and Dillion Yu, Rockboard is manufactured by M.Y. Products LLC, a privately-owned company based in Franklin, IN. Rockboard's mission is to provide children and adolescents with a fun, safe, and effective way to stay active during outdoor play with products such as the award-winning hybrid Rockboad Scooter. Rockboard is dedicated to developing innovative and versatile products of the highest quality and most superior design. For more information, visit